DAVID BUTLER, a Fellow of Nuffield College, Oxford, UK, has been associated with the Nuffield election studies since 1945 and has been the author or co-author of each one since 1951. He is well known for his election commentaries on television and radio, and he has written widely on British, American and Australian politics. JOHN KAVANAGH is Professor of Politics at the University of Liverpool, UK, having previously been Professor of Politics at the University of Nottingham and Senior Lecturer in Government at Manchester University. His works include Political Science and Political

'...the Nuffield series...has consistently offered both the best insider account and best analysis.' - Peter Riddell, Times 'No British election is complete without David Butler. His Nuffield studies, a unique cocktail of analysis, narrative and insider insight, are the authoritative guide to postwar electoral politics.' - Andrew Adonis, Times Literary Supplement 'A formidable achievement...The Nuffield election studies have become by now almost part of our democratic fabric.' - Anthony Howard, The Listener 'The renowned Nuffield election books demand shelf space and deserve frequent reference. Essential to the scholar of the British politics of our time.' - Robert Worcester, MORI, Parliamentary History 'Anyone familiar with previous volumes knows what a joy this book is, how it is packed with juicy morsels of political fact and incisive analysis.' - Jay Adams, Times Higher Education Supplement 'If generations to come want to know exactly what happened they have a reliable source to look it up in...the solid, objective, verifiable story of what happened, when and why, set in impeccably numerate context.' - David McKie, Guardian 'The best series anywhere on national elections.' - Lancelot L. Farrar, Annals of American Academy of Political and Social Science

• Background Framework and Preparations National Campaign Local Campaigns and IT Outcome Consequences and Questions Appendix : An Analysis of the Results Bibliography Index

DAVID BUTLER, a Fellow of Nuffield College, Oxford, UK, has been associated with the Nuffield election studies since 1945 and has been the author or co-author of each one since 1951. He is well known for his election commentaries on television and radio, and he has written widely on British, American and Australian politics. JOHN KAVANAGH is Professor of Politics at the University of Liverpool, UK, having previously been Professor of Politics at the University of Nottingham and Senior Lecturer in Government at Manchester University. His works include Political Science and Political

'...the Nuffield series...has consistently offered both the best insider account and best analysis.' - Peter Riddell, Times 'No British election is complete without David Butler. His Nuffield studies, a unique cocktail of analysis, narrative and insider insight, are the authoritative guide to postwar electoral politics.' - Andrew Adonis, Times Literary Supplement 'A formidable achievement...The Nuffield election studies have become by now almost part of our democratic fabric.' - Anthony Howard, The Listener 'The renowned Nuffield election books demand shelf space and deserve frequent reference. Essential to the scholar of the British politics of our time.' - Robert Worcester, MORI, Parliamentary History 'Anyone familiar with previous volumes knows what a joy this book is, how it is packed with juicy morsels of political fact and incisive analysis.' - Jay Adams, Times Higher Education Supplement 'If generations to come want to know exactly what happened they have a reliable source to look it up in...the solid, objective, verifiable story of what happened, when and why, set in impeccably numerate context.' - David McKie, Guardian 'The best series anywhere on national elections.' - Lancelot L. Farrar, Annals of American Academy of Political and Social Science

• Background Framework and Preparations National Campaign Local Campaigns and IT Outcome Consequences and Questions Appendix : An Analysis of the Results Bibliography Index

DAVID BUTLER, a Fellow of Nuffield College, Oxford, UK, has been associated with the Nuffield election studies since 1945 and has been the author or co-author of each one since 1951. He is well known for his election commentaries on television and radio, and he has written widely on British, American and Australian politics. JOHN KAVANAGH is Professor of Politics at the University of Liverpool, UK, having previously been Professor of Politics at the University of Nottingham and Senior Lecturer in Government at Manchester University. His works include Political Science and Political

'...the Nuffield series...has consistently offered both the best insider account and best analysis.' - Peter Riddell, Times 'No British election is complete without David Butler. His Nuffield studies, a unique cocktail of analysis, narrative and insider insight, are the authoritative guide to postwar electoral politics.' - Andrew Adonis, Times Literary Supplement 'A formidable achievement...The Nuffield election studies have become by now almost part of our democratic fabric.' - Anthony Howard, The Listener 'The renowned Nuffield election books demand shelf space and deserve frequent reference. Essential to the scholar of the British politics of our time.' - Robert Worcester, MORI, Parliamentary History 'Anyone familiar with previous volumes knows what a joy this book is, how it is packed with juicy morsels of political fact and incisive analysis.' - Jay Adams, Times Higher Education Supplement 'If generations to come want to know exactly what happened they have a reliable source to look it up in...the solid, objective, verifiable story of what happened, when and why, set in impeccably numerate context.' - David McKie, Guardian 'The best series anywhere on national elections.' - Lancelot L. Farrar, Annals of American Academy of Political and Social Science

• Background Framework and Preparations National Campaign Local Campaigns and IT Outcome Consequences and Questions Appendix : An Analysis of the Results Bibliography Index