Marketing in the Emerging Markets of Latin America

AvM. Marinov,Marin A. Marinov

Inbunden, Engelska, 2005

571 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

E-bok

755 kr

Häftad

554 kr

Beskrivning

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Produktinformation

Utgivningsdatum:2005-10-28
Mått:140 x 216 x 16 mm
Vikt:413 g
Format:Inbunden
Språk:Engelska
Antal sidor:191
Upplaga:2005
Förlag:Palgrave USA
ISBN:9781403947512

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

FERNANDO ROBLES George Washington University, USA

Recensioner i media

'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing

Innehållsförteckning

List of Figures List of Maps List of Tables Introduction - The Latin American Context Latin American Consumer Markets and Marketing; F. Robles Marketing in Brazil Marketing in Chile Marketing in Mexico Marketing in Peru Concluding Remarks Appendix Notes Index

Mer från samma författare

Changing Nature of Doing Business in Transition Economies

S. Marinova, M. Marinov

E-bok

2011

785 kr

Internationalization of Emerging Economies and Firms

M. Marinov, S. Marinova

Inbunden, 2011

1 135 kr

Internationalization of Emerging Economies and Firms

S. Marinova, M. Marinov

E-bok

2011

1 562 kr

Changing Nature of Doing Business in Transition Economies

M. Marinov, S. Marinova

Inbunden, 2011

571 kr

Marketing in the Emerging Markets of Islamic Countries

M. Marinov

E-bok

2006

763 kr

Impacts of Emerging Economies and Firms on International Business

M. Marinov, S. Marinova

Inbunden, 2012

1 135 kr

Impacts of Emerging Economies and Firms on International Business

S. Marinova, M. Marinov

E-bok

2012

1 562 kr

Internationalization of Emerging Economies and Firms

M. Marinov, S. Marinova

Häftad, 2011

1 135 kr

Changing Nature of Doing Business in Transition Economies

M. Marinov, S. Marinova

Häftad, 2011

571 kr

Impacts of Emerging Economies and Firms on International Business

M. Marinov, S. Marinova

Häftad, 2012

1 135 kr

Du kanske också är intresserad av

Marketing in the Emerging Markets of Islamic Countries

M. Marinov, Marin A. Marinov

Inbunden, 2006

571 kr