Marin A. Marinov – författare
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29 produkter
Value in Marketing
Retrospective and Perspective Stance
Inbunden, 2019
2576 kr
Lägg i varukorg
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Value in Marketing
Retrospective and Perspective Stance
E-bok, 2019
820 kr
Lägg i varukorg
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Value in Marketing
Retrospective and Perspective Stance
E-bok, 2019
820 kr
Lägg i varukorg
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Business Models and Firm Internationalisation
Av Marin A. Marinov, Svetla T. Marinova m. fl.
E-bok, 2021
820 kr
Lägg i varukorg
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed …
Business Models and Firm Internationalisation
Av Marin A. Marinov, Svetla T. Marinova m. fl.
E-bok, 2021
820 kr
Lägg i varukorg
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Marin A. Marinov, Svetla T. Marinova
E-bok, 2023
733 kr
Lägg i varukorg
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Marin A. Marinov, Svetla T. Marinova
E-bok, 2023
749 kr
Lägg i varukorg
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Virtual Teams Across National Borders
E-bok, 2023
856 kr
Lägg i varukorg
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Virtual Teams Across National Borders
E-bok, 2023
856 kr
Lägg i varukorg
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Business Models and Firm Internationalisation
Av Christian Nielsen, Svetla T. Marinova m. fl.
Inbunden, 2021
2600 kr
Lägg i varukorg
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs …
Business Models and Firm Internationalisation
Av Christian Nielsen, Svetla T. Marinova m. fl.
Häftad, 2023
716 kr
Lägg i varukorg
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs …
Value in Marketing
Retrospective and Perspective Stance
Häftad, 2021
716 kr
Lägg i varukorg
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Svetla T. Marinova, Marin A. Marinov
Inbunden, 2023
2601 kr
Lägg i varukorg
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Svetla T. Marinova, Marin A. Marinov
Häftad, 2024
671 kr
Lägg i varukorg
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Virtual Teams Across National Borders
Inbunden, 2023
2600 kr
Lägg i varukorg
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Virtual Teams Across National Borders
Häftad, 2025
731 kr
Lägg i varukorg
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Marketing in the Emerging Markets of Central and Eastern Europe
The Balkans
Av Marin Marinov, Marin A. Marinov
Inbunden, 2005
568 kr
Lägg i varukorg
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but …
Marketing in the Emerging Markets of Latin America
Av M. Marinov, Marin A. Marinov
Inbunden, 2005
568 kr
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Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing …
Marketing in the Emerging Markets of Islamic Countries
Av M. Marinov, Marin A. Marinov
Inbunden, 2006
568 kr
Lägg i varukorg
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges …
Research Handbook of Marketing in Emerging Economies
Inbunden, 2017
2904 kr
Lägg i varukorg
Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the …
Research Handbook of Marketing in Emerging Economies
E-bok, 2017
642 kr
Lägg i varukorg
Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the …
Research Handbook of Marketing in Emerging Economies
Häftad, 2018
724 kr
Lägg i varukorg
Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the …
International Business and Emerging Economy Firms
Volume I: Universal Issues and the Chinese Perspective
Av Marin A. Marinov, Svetla T. Marinova m. fl.
Inbunden, 2019
1560 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
International Business and Emerging Economy Firms
Volume I: Universal Issues and the Chinese Perspective
Av Tiina Leposky, Jorma A. Larimo m. fl.
E-bok, 2019
1942 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
International Business and Emerging Economy Firms
Volume I: Universal Issues and the Chinese Perspective
Av Marin A. Marinov, Svetla T. Marinova m. fl.
Häftad, 2020
1560 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
International Business and Emerging Economy Firms
Volume II: European and African Perspectives
Av Jorma A. Larimo, Marin A. Marinov m. fl.
Inbunden, 2019
1116 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
International Business and Emerging Economy Firms
Volume II: European and African Perspectives
Av Tiina Leposky, Svetla T. Marinova m. fl.
E-bok, 2019
1470 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
International Business and Emerging Economy Firms
Volume II: European and African Perspectives
Av Jorma A. Larimo, Marin A. Marinov m. fl.
Häftad, 2020
1116 kr
Lägg i varukorg
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee …
Finding Solutions to the Challenges of Internationalisation
Av Marin A Marinov, Olav J Sorensen
Häftad, 2016
430 kr
Lägg i varukorg
The book brings about the invincible process of internationalisation, encompassing various levels of analysis. Taking a holistic point of view, the volume brings about key alterations preserving how economies, industries and firms adjust their activities, value systems and cognitive frameworks to …
