Inbunden, Engelska, 2006

Marketing in the Emerging Markets of Islamic Countries

559 kr

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Beskrivning

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Produktinformation

Utgivningsdatum: 2006-11-28
Mått: 140 x 216 x 19 mm
Vikt: 399 g
Format: Inbunden
Språk: Engelska
Antal sidor: 207
Upplaga: 2007
Förlag: Palgrave USA
ISBN: 9781403991737

Utforska kategorier

Försäljning och marknadsföring

Mer om författaren

MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, UK, and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. He has published three books, numerous c

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