Business and Management Research
Paradigms and Practices
Häftad, Engelska, 2008
901 kr
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Beskrivning
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project- Case studies demonstrate the concepts and methodologies of research- Strong focus on methodology, a central aspect of successful research design