Lynette Zelezny is an Assistant Professor of Psychology at California State University, Fresno, where she teaches courses in environmental psychology, applied social psychology, statistics, and research methodology. Her research interests are related to environmentalism, gender, and minority issues. Recent publications have focused on the effectiveness of environmental education, translational action research in minority mental health, and cross-cultural research on environmental attitudes and behaviors. She is the author of Methods in Action (1999, Wadsworth) and numerous publications on environmentalism.P. Welsey Schultz is an Associate Professor of Psychology at California State University, San Marcos, where he teaches courses in psychology and statistics. His research interests are in the psychology of environmental issues and the application of psychological theory to help understand and solve social problems. Recent projects have focused on promoting recycling, cross-cultural research on environmental attitudes, environmental education, stereotypes, and prejudice. He is the coauthor of Applied Social Psychology (1998, Prentice-HAll) and numerous research publications in the areas of social psychology and environmental issues.

• Part I: Psychology of Promoting Environmentalism: Promoting Environmentalism1. Promoting EnvironmentalismLynnette C. Zelezny, California State University, Fresno; P. Wesley Schultz, California State University, San Marcos2. Psychology of Promoting Environmentalism: Psychological Contributions to Achieving an Ecologically Sustainable Future for HumanityStuart Oskamp, Claremont Graduate UniversityPart II: New Environmental Theories1. Empathizing With Nature: The Effects ofPerspective Taking on Concern for Environmental IssuesP. Wesley Schultz, California State University, San Marcos2.Toward a Coherent Theory of Environmentally Significant BehaviorPaul C. Stern, National Research CouncilPart III: New Trends in Measuring Environmental Attitudes1.Measuring Endorsement of the New Ecological Paradigm: A Revised NEP ScaleRiley E. Dunlap, Michigan State University; Kent D. Van Liere, Primen; Angela G. Mertig, Michigan State University; Robert Emmet Jones, University of TennesseePart IV: New Ways of Thinking about Environmentalism1. Elaborating on Gender Differences in EnvironmentalismLynnette C. Zelezny, California State University, Fresno; Poh-Pheng Chua, Pennsylvania State University; Christina Aldrich, Claremont Graduate University2. Models of Justice in the Environmental DebateSusan Clayton, The College of Wooster3. Denial and the Process of Moral Exclusion in Environmental ConflictSusan Opotow, University of Massachusetts-Boston; Leah Weiss, Annapolis, MDPart V: New Ways to Promote Proenvironmental Behavior1. Human Nature and Environmentally Responsible BehaviorStephen Kaplan, University of Michigan2. Expanding and Evaluating Motives for Environmentally Responsible BehaviorRaymond De Young, University of Michigan3. The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service AnnouncementsRenee J. Bator, State University of New York, Plattsburgh; Robert B. Cialdini, Arizona State University4. Promoting Sustainable Behavior: An Introduction to Community-Based Social MarketingDoug McKenzie-Mohr, St. Thomas UniversityPart VI: Environmentalism and Public Policy1. Environmental Justice: Grassroots Activism and Its Impact on Public Policy Decision MakingRobert D. Bullard and Glenn S. Johnson, Clark Atlanta University