Microeconomics for Public Managers

Barry P. Keating teaches Non-profit Management, Managerial Economics, and Forecasting to undergraduate and graduate classes at the University of Notre Dame. He conducts business forecasting seminars internationally for corporate professionals. He is also a Heritage Foundation Salvatori Fellow. Maryann O. Keating teaches Principles of Economics, Graduate Survey of Economics, and Public Finance at Indiana University South Bend. They have three adult children and live in South Bend, Indiana.

“I think this book begins to fill a serious gap in the market. Many students are turned off by economics because they don't see its applicability for their jobs. This book makes economics relevant to the NFP manager." Robert T. Greenbaum, Ohio State University “This book does a fine job meeting the needs of Public Administration students.”John Graham, Rutgers University “The Keatings’ approach of using cost-benefit analysis as a capstone is for the best, since it gets students to use what they have learned about markets and the information contained in market prices, and what they have learned about market failure, in a unified application.”Michael Rushton, Indiana University “The exercises are a lot more useful for public management students than the ones in standard economics textbooks. They are the kind I end up writing for myself.”John McPeak, Syracuse University

• Organizational Alternatives Part I:   Institutional SettingChapter 1.   Managerial Economics in Public and Nonprofit Administration:   An OverviewChapter 2.   Characteristics of the Government and Private Nonprofit SectorsPart II:   Consumer Theory and Public GoodsChapter 3.   Demand and SupplyChapter 4.   Estimating Client ChoiceChapter 5.   Market Failure and Public ChoicePart III:  Production Theory and Public AdministrationChapter 6.  Production and CostsChapter 7.   Market Structure in Government and Nonprofit IndustriesChapter 8.   Selecting the Right Niche and Setting Client FeesChapter 9.   Strategic Goals:   If Not Profit, What?Part IV:   Input Markets and Cost-Benefit AnalysisChapter 10.   Employing Labor and CapitalChapter 11.  Cost-Benefit AnalysisIndex