Television in the Multichannel Age

Megan Mullen is Associate Professor of Communication and Co-Director of the Humanities Program at the University of Wisconsin-Parkside. She is the author of Cable Television Programming in the United States: Revolution or Evolution (2003). She was also the recipient of a National Endowment for the Humanities Faculty Fellowship for 2005-2006.

"Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom."--Jim Schwoch, Northwestern University“The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” Television Quarterly “Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” Choice "Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University

• List of Illustrations. Preface.1. Introduction.2. Cable Pre-history and the Community Antenna Pioneers: before 1960.3. Regulatory Beginnings: 1960-7.4. "Blue Sky": 1968-74.5. Cable Meets Satellite: 1975-80.6. The Satellite Years: 1980-92.7. Multichannel Television's Mature Years: 1993-Present.8. The View from 2007: The Future of Multichannel Television.Bibliography.Index.