Megan Mullen – författare

Winner, McGannon Communications Research Award, 2004In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.

Television in the Multichannel Age is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms — from cable to direct-to-home satellite and beyond.Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally. Guides the reader through the history of multichannel television from its origins in the '40s to the modern ageDiscusses factors that influence today's television landscape including government policy-making, emerging technologies, and the public's programming tastesConcentrates on domestic multichannel technologies while considering global impacts of these technologiesIncludes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographsPresents a fascinating history of media that have come to play critical roles in today's society, and in doing so invites the reader to speculate on the future of multichannel television