Advertising Promotion and Other Aspects of Integrated Marketing Communications

South African Edition

Häftad, Engelska, 2013

573 kr

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Beskrivning

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.