J. Craig Andrews – författare

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4 produkter

1. 

   Integrated Marketing Communications

   Av Edwina Luck, Nigel Barker m. fl.

   Häftad, 2020

   1128 kr

   Lägg i varukorg

   Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn …

2. 

   Advertising, Promotion, and other aspects of Integrated Marketing Communications

   Av J. Craig Andrews, Terence Shimp

   Häftad, 2024

   1167 kr

   Lägg i varukorg

   Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer …

3. 

   Advertising, Promotion, and other aspects of Integrated Marketing Communications

   Av J. Craig Andrews, Terence Shimp

   Häftad, 2017

   1167 kr

   Lägg i varukorg

   Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, …

4. 

   Advertising Promotion and Other Aspects of Integrated Marketing Communications

   South African Edition

   Av Terence Shimp, J. Craig Andrews

   Häftad, 2013

   586 kr

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   Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral …