Authors will benefit hugely from this practical book by seeing how
effective they can be at helping to promote their own books. Alison
Baverstock encourages authors to work with publishers but also explains
how to ''go it alone'' for authors who plan to self publish. The book
covers: how marketing works; what opportunities there are; how authors
can help; how to get noticed; how to get local publicity, organise a
launch event and keep the momentum going after publication. The book
also provides authors with a real insight into the publishing process
and contains illuminating interviews with everyone concerned: editors,
marketing people and, most importantly, authors.
