Conducting Online Surveys

Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP’s Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department’s graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a PhD in Communication from Stanford University. Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

• Chapter 1. IntroductionChapter 2. Planning the Digital SurveyChapter 3. SamplingChapter 4. Writing Survey QuestionsChapter 5. Designing and Developing the Survey InstrumentChapter 6. Conducting the SurveyChapter 7. Processing and Analyzing the Survey DataChapter 8. Reporting the Survey ResultsChapter 9. Concluding CommentsAppendix A: American Association for Public Opinion Research, Code of EthicsAppendix B: Commonly Used Survey Questions