Do You Want to Keep Your Customers Forever?

AvJoseph B. Pine,Don Peppers

Häftad, Engelska, 2010

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Beskrivning

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Produktinformation

Utgivningsdatum:2010-03-02
Mått:107 x 165 x 7 mm
Vikt:79 g
Format:Häftad
Språk:Engelska
Serie:Harvard Business Review Classics
Antal sidor:96
Förlag:Harvard Business Review Press
ISBN:9781422140277

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of "Mass Customization: The New Frontier in Business Competition" (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of "The One to One Future: Building Relationships One Customer at a Time" (Currency/Doubleday, 1993).