Remix Strategy

Benjamin Gomes-Casseres is an expert in alliance strategy and a professor at the International Business School, Brandeis University. He has been studying, teaching, and consulting on business combinations for thirty years. He is the author of two books, The Alliance Revolution and Mastering Alliance Strategy, and of articles, cases, and videos on how companies create value from external resources. To learn more about the ideas and tools in this book, visit remixstrategy.com.

2016 Axiom Business Book Silver Award in ECONOMICS "...a practical, up-to-date guide for business managers trying to keep pace or stay ahead" -- Strategic Alliance Magazine "Gomes-Casseres, a Brandeis professor, deconstructs both successful alliances... and unsuccessful ones... with the goal of helping any business leader increase the chances of making a partnership work."-- BizEd magazine "Remix Strategy provides an important set of tools for firms looking to build and manage new combinations of capabilities through new partnerships." -- Andrew Hargadon, Strategy + Leadership Advance Praise for Remix Strategy: Nigel Sheail, Head of Business Development & Licensing, Bayer Healthcare AG-- "Remix Strategy provides a clear framework focused on value creation that will support managers working with business combinations at all stages. An entertaining read that will benefit everyone working in business partnerships." Rosabeth Moss Kanter, Professor, Harvard Business School; author, MOVE, Supercorp, and Confidence-- "The ideas in Remix Strategy are creative, unique, and perhaps transformative. Today's dynamic, shape-shifting business environment requires companies to acquire, divest, merge, ally, and partner, whether to innovate or just survive. This useful book reveals the fundamental laws of collaboration that lead to success." Martin Fleming, Chief Economist and Vice President, Business Performance Services, IBM Corporation-- "A fascinating roadmap to creating and capturing value through business combinations. Gomes-Casseres provides the tools you need to identify, govern, and share joint value." Steve Steinhilber, Vice President, Industry Solutions Partner Ecosystems, Cisco Systems, Inc.; author, Strategic Alliances-- "A powerful paradigm for prospering in a rapidly changing environment, rooted in three critical tools to evaluate and develop strategic business options. Gomes-Casseres shows how these tools can be applied with practical, real-world examples." Russ Buchanan, Vice President, Worldwide Alliances, Xerox Corporation; Chairman Emeritus, Association of Strategic Alliance Professionals-- "The first book to explain the critical concepts behind successful business combinations--and provide immediately actionable insights." Mike Bellissimo, Enterprise Vice President, Humana Inc.-- "Whether you are an investor assessing the value of a business combination, a director reviewing the firm's alliance strategy, or an executive considering a partnership, Remix Strategy gives you the tools to understand and unlock value." Ashok Krishna, Vice President of Downstream and Chemicals Technology, Chevron Corporation-- "A terrific book with lots of insights and management tools, valuable to business leaders everywhere." Cees Bijl, Head of Emerging Business Areas and Head of Group Strategy and Alliances, Philips International BV-- "An excellent perspective on the role of alliances in strategy execution and ecosystem development. Gomes-Casseres' three fundamental rules equip leaders for a future in which collaboration between businesses is essential for survival."