Business of iPhone App Development

Making and Marketing Apps that Succeed

Häftad, Engelska, 2010

386 kr

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Beskrivning

The phenomenal success of the iPhone and the iPod touch has ushered in a ?gold rush? for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd.

Produktinformation

Utgivningsdatum:2010-03-17
Mått:191 x 235 x 28 mm
Vikt:708 g
Format:Häftad
Språk:Engelska
Antal sidor:408
Förlag:APress
ISBN:9781430227335

Utforska kategorier

Programmeringsböcker inom Data och IT

Mer om författaren

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Innehållsförteckning

Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App.