The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

It''s in magazines and newspapers, it''s on television and radio, it''s on buses and billboards and pretty much everywhere you look. The iPad is the touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover.

Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide. You''ll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

It''s in magazines and newspapers, it''s on television and radio, it''s on buses and billboards and pretty much everywhere you look. The iPad is the touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover.

Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide. You''ll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!