The Authors: T. Youn-ja Shim is the former Director of Global Entertainment Business in the Marshall School of Business at the University of Southern California. Prior to that she served as Associate Director of the Center for Asian Business, Loyola Marymount University, Los Angeles, where she developed and was the Director of the International MBA in the Media and taught intercultural communication theory. Earlier Shim worked as a vice president and branch manager in the banking industry.Min-Sun Kim is Professor in the Department of Speech at the University of Hawaii at Manoa. She has authored more than sixty articles and is author of Non-western Perspectives on Human Communication: Implications for Theory and Practice (2002). Her most recent work is in the area of cultural relativity of communication theories. She is the past Chair of the Intercultural Communication Division of the International Communication Association.Judith N. Martin is Professor of Intercultural Communication at Arizona State University. She has published numerous articles in the areas of ethnicity and communication, international sojourning, and cross-cultural training and has co-authored several intercultural communication textbooks. She served as the Jeanne T. Herberger Professor of Communication from 2001-2004 at Arizona State University.

«By illuminating a complex and subtle view of contemporary Korea, this intriguing volume provides powerful insights into the transformation of a culture. Rich with examples, research, and analysis, the book compares and contrasts the heritage of collectivism with the new Asian dynamism in an accessible and stimulating volume that deserves a place on every interculturalist’s bookshelf.» (Janet M. Bennett, Executive Director, The Intercultural Communication Institute)«The theme of an Asian, collectivistic society in flux is captured beautifully in this book via well-documented empirical studies, first-hand interview data, contemporary communication examples, and relevant and useful critical incidents. If you have any curiosity to learn more about the contemporary Korean culture and communication, this book is a must-read.» (Stella Ting-Toomey, Professor of Intercultural Communication, California State University at Fullerton)«One of the major strengths of this book lies in the abundant, insightful, case studies that demonstrate how historical and cultural values play out in communicative behavior, and these can be a great asset for business leaders in today’s world.» (Dr. Nei Hei Park, Senior Advisory to the Boston Consulting Group, Seoul, Korea)