Superior Customer Value

Strategies for Winning and Retaining Customers, Third Edition

AvArt Weinstein

E-bok

Engelska, 2012

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Beskrivning

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo