Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
AvD. Hank Ellison,Art Weinstein
E-bok
Engelska, 20123 341 kr
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Beskrivning
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
