Art Weinstein – författare
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25 produkter
Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
Av Art Weinstein, William C. Johnson
Inbunden, 2019
3161 kr
Lägg i varukorg
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
Av Art Weinstein, William C. Johnson
Häftad, 2020
953 kr
Lägg i varukorg
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms
Av William Winston, Art Weinstein
Inbunden, 1998
2590 kr
Lägg i varukorg
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, …
Handbook of Market Segmentation
Strategic Targeting for Business and Technology Firms, Third Edition
Häftad, 2004
848 kr
Lägg i varukorg
Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for …
Lifestyle Market Segmentation
Av Art Weinstein, Dennis J Cahill
Häftad, 2006
836 kr
Lägg i varukorg
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to …
Superior Customer Value
Finding and Keeping Customers in the Now Economy
Inbunden, 2018
3161 kr
Lägg i varukorg
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market …
Superior Customer Value
Finding and Keeping Customers in the Now Economy
Häftad, 2018
953 kr
Lägg i varukorg
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market …
Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
Av William C. Johnson, Art Weinstein
E-bok, 2020
1124 kr
Lägg i varukorg
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
Av William C. Johnson, Art Weinstein
E-bok, 2020
1099 kr
Lägg i varukorg
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Segmentation Strategies for Hospitality Managers
Target Marketing for Competitive Advantage
E-bok, 2012
1159 kr
Lägg i varukorg
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer …
Segmentation Strategies for Hospitality Managers
Target Marketing for Competitive Advantage
E-bok, 2012
1122 kr
Lägg i varukorg
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer …
Handbook of Niche Marketing
Principles and Practice
E-bok, 2013
1266 kr
Lägg i varukorg
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing …
Lifestyle Market Segmentation
Av Dennis J Cahill, Art Weinstein
E-bok, 2014
977 kr
Lägg i varukorg
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to …
Superior Customer Value
Finding and Keeping Customers in the Now Economy
E-bok, 2018
1124 kr
Lägg i varukorg
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. …
Superior Customer Value
Finding and Keeping Customers in the Now Economy
E-bok, 2018
1124 kr
Lägg i varukorg
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. …
Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
Inbunden, 2012
3161 kr
Lägg i varukorg
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and …
Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
E-bok, 2012
3745 kr
Lägg i varukorg
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and …
Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
E-bok, 2012
3636 kr
Lägg i varukorg
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and …
Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms
Av William Winston, Art Weinstein
Häftad, 1998
940 kr
Tillfälligt slut
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, …
Handbook of Market Segmentation
Strategic Targeting for Business and Technology Firms, Third Edition
Inbunden, 2004
2791 kr
Tillfälligt slut
Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for …
Segmentation Strategies for Hospitality Managers
Target Marketing for Competitive Advantage
Inbunden, 2006
2554 kr
Tillfälligt slut
Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose …
Segmentation Strategies for Hospitality Managers
Target Marketing for Competitive Advantage
Häftad, 2006
673 kr
Tillfälligt slut
Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose …
Handbook of Niche Marketing
Principles and Practice
Inbunden, 2005
2554 kr
Tillfälligt slut
Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research …
Handbook of Niche Marketing
Principles and Practice
Häftad, 2005
1058 kr
Tillfälligt slut
Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research …
Lifestyle Market Segmentation
Av Art Weinstein, Dennis J Cahill
Inbunden, 2006
2554 kr
Tillfälligt slut
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to …
