Corporate Discourse

Ruth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain.

Corporate Discourse offers a motivating introduction of different areas of business communication in today's world, and can be used as a starting point to explore some areas introduced by the author ... It is, no doubt, a comprehensive account of some discursive interactions in today's firms. -- Juan Carlos Palmer Silveira, Universitat Jaume I Iberica, Vol. 29 As an experienced ESP-teacher, Ruth Breeze manages to offer an excellent and broad introduction to corporate discourse, extremely useful for undergraduate students in business communication. Her review ofcontemporary research is up-to-date and well documented, offering an olympian point of view on most important contemporary approaches to corporate discourse. In her analyses of job ads, CEO-letters, advertising and web genres, she convincingly discusses recent trends in both the professional world and in academia. -- Paul Gillaerts, Professor of Dutch, KU Leuven, Belgium KU Drawing on some of the most established discourse analytical frameworks, Ruth Breeze in Corporate Discourse offers a comprehensive, insightful, and critical account of some of the typical discursive actions of present-day corporations. -- Vijay Bhatia, President of the LSP and Professional Communication Association of the Asia-Pacific Rim, and Adjunct Professor, University of Malaya, Malaysia

• Introduction 1. The Corporation and its Stakeholders: Identity, Action, Interaction 2. Approaches to Corporate Discourse 3. Communicating with Employees 4. Communicating with Investors 5. Communicating with the World: Advertising Discourses 6. Communicating with the World: Websites, Reviews, Sponsorship 7. Interpreting Corporate Discourse Bibliography Index