Bloomsbury Discourse – serie

How can you carry out discourse analysis using corpus linguistics? What research questions should I ask? Which methods should you use and when? What is a collocational network or a key cluster?Introducing the major techniques, methods and tools for corpus-assisted analysis of discourse, this book answers these questions and more, showing readers how to best use corpora in their analyses of discourse. Using carefully tailored case studies, each chapter is devoted to a central technique, including frequency, concordancing and keywords, going step by step through the process of applying different analytical procedures. Introducing a wide range of different corpora, from holiday brochures to political debates, the book considers the key debates and latest advances in the field.Fully revised and updated, this new edition includes:- A new chapter on how to conduct research projects in corpus-based discourse analysis- Completely rewritten chapters on collocation and advanced techniques, using a corpus of jihadist propaganda texts and covering topics such as social media and visual analysis- Coverage of major tools, including CQPweb, AntConc, Sketch Engine and #LancsBox- Discussion of newer techniques including the derivation of lockwords and the comparison of multiple data sets for diachronic analysisWith exercises, discussion questions and suggested further readings in each chapter, this book is an excellent guide to using corpus linguistics techniques to carry out discourse analysis.

How can you carry out discourse analysis using corpus linguistics? What research questions should I ask? Which methods should you use and when? What is a collocational network or a key cluster?Introducing the major techniques, methods and tools for corpus-assisted analysis of discourse, this book answers these questions and more, showing readers how to best use corpora in their analyses of discourse. Using carefully tailored case studies, each chapter is devoted to a central technique, including frequency, concordancing and keywords, going step by step through the process of applying different analytical procedures. Introducing a wide range of different corpora, from holiday brochures to political debates, the book considers the key debates and latest advances in the field.Fully revised and updated, this new edition includes:- A new chapter on how to conduct research projects in corpus-based discourse analysis- Completely rewritten chapters on collocation and advanced techniques, using a corpus of jihadist propaganda texts and covering topics such as social media and visual analysis- Coverage of major tools, including CQPweb, AntConc, Sketch Engine and #LancsBox- Discussion of newer techniques including the derivation of lockwords and the comparison of multiple data sets for diachronic analysisWith exercises, discussion questions and suggested further readings in each chapter, this book is an excellent guide to using corpus linguistics techniques to carry out discourse analysis.

The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers’ linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book’s findings pave the way for practical applications in customer service.

Outlining the core methodological and theoretical premises, this book presents the essential approaches that you need to know when doing discourse analysis for the first time. Chapters cover discourse and society, discourse and pragmatics, discourse and genre, discourse and conversation, discourse grammar, corpus approaches, multimodal discourse and critical discourse analysis.Encompassing the latest trends and developments, this third edition includes:- A new chapter on discourse and digital media- New topics including English as a lingua franca, linguistic landscapes and translanguaging- Updated examples from a variety of global perspectives and contexts, ranging from North America to East Asia- Updated discussion questions throughoutEach chapter also features exercises, discussion questions and lists of further reading. Alongside online resources with lecture slides, extended readings and enhanced bibliographies, this is the only book you need for doing discourse analysis.

Outlining the core methodological and theoretical premises, this book presents the essential approaches that you need to know when doing discourse analysis for the first time. Chapters cover discourse and society, discourse and pragmatics, discourse and genre, discourse and conversation, discourse grammar, corpus approaches, multimodal discourse and critical discourse analysis.Encompassing the latest trends and developments, this third edition includes:- A new chapter on discourse and digital media- New topics including English as a lingua franca, linguistic landscapes and translanguaging- Updated examples from a variety of global perspectives and contexts, ranging from North America to East Asia- Updated discussion questions throughoutEach chapter also features exercises, discussion questions and lists of further reading. Alongside online resources with lecture slides, extended readings and enhanced bibliographies, this is the only book you need for doing discourse analysis.

Social network sites are dynamic online socio-cultural arenas which give users ample and unprecedented opportunities for self-presentation through the meshing of language with other semiotic modes. With a focus on Facebook, one of the most widely-used online social network sites, this open access book brings together ideas and concepts related to language online, multimodality, and identity through five topical issues. These include place, time, profession and education, stance-taking, and privacy. The book features a discourse-centred online ethnography that provides authentic verbal and multimodal Facebook posts in both Greek and English . These are complemented with insights from interviews with Facebook participants. The examples bring to life various engaging instances of self- and other-presentation on Facebook identifying the ways in which users can:- locate themselves in terms of place and time;- announce activities, share and broaden their expertise and buttress solidarity among colleagues and fellow students;- communicate emotions, tastes, thoughts, opinions and assessments; - control the flow of textual information on their Facebook profiles to secure their privacy. Focusing on discourse manifestations of identity, this book also shows how Facebook can function as a space for vernacular literacy practices, a silo of relationships, a digital memory bank, a research tool, a knowledge forum, a cardiograph of a society, and a grassroots channel.The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.

The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers’ linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book’s findings pave the way for practical applications in customer service.

This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Since 2005, the Continuum Discourse series, under the editorship of Professor Ken Hyland, has published some of the most cutting-edge work in the field of discourse analysis.This edited collection offers a showcase of the work produced by its authors and reads as fully-functional book in its own right. The work of Paul Baker, Frances Christie and Greg Myers features, amongst others.With an introduction by Professor Hyland, the chapters are organized thematically to provide a look a research methods, examine at the various types of institutional discourses covered by the series, and finally, a look to arguably the future of the field - electronic discourses in an electronic medium, for example Twitter, SMS and Blogs.This is an essential purchase for those involved in discourse analysis in any capacity.

Since 2005, the Continuum Discourse series, under the editorship of Professor Ken Hyland, has published some of the most cutting-edge work in the field of discourse analysis.This edited collection offers a showcase of the work produced by its authors and reads as fully-functional book in its own right. The work of Paul Baker, Frances Christie and Greg Myers features, amongst others.With an introduction by Professor Hyland, the chapters are organized thematically to provide a look a research methods, examine at the various types of institutional discourses covered by the series, and finally, a look to arguably the future of the field - electronic discourses in an electronic medium, for example Twitter, SMS and Blogs.This is an essential purchase for those involved in discourse analysis in any capacity.

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

Social media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse,looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.

This book provides an overview of current theories of and methods for analysing spoken discourse. It includes discussions of both the more traditional approaches of pragmatics, conversation analysis, interactional sociolinguistics, linguistic anthropology and critical discourse analysis, and more recently developed approaches such as multimodal discourse analysis and critical sociolinguistics. Rather than treating these perspectives as mutually exclusive, the book introduces a framework based on principles from mediated discourse analysis in which different approaches to spoken discourse are seen as complementing and informing one another. In this framework, spoken discourse is seen as mediated through a complex collection of technological, semiotic and cultural tools which enable and constrain people’s ability to engage in different kinds of social actions, enact different kinds of social identities and form different kinds of social relationships. A major focus of the volume is on the way technological tools like telephones, broadcast media, digital technologies are changing the way people communicate with spoken language. The book is suitable for use as a textbook in advanced courses in discourse analysis and language in social interaction, and will also be of interest to scholars in a variety of fields including linguistics, sociology, media studies and anthropology.

This book provides an overview of current theories of and methods for analysing spoken discourse. It includes discussions of both the more traditional approaches of pragmatics, conversation analysis, interactional sociolinguistics, linguistic anthropology and critical discourse analysis, and more recently developed approaches such as multimodal discourse analysis and critical sociolinguistics. Rather than treating these perspectives as mutually exclusive, the book introduces a framework based on principles from mediated discourse analysis in which different approaches to spoken discourse are seen as complementing and informing one another. In this framework, spoken discourse is seen as mediated through a complex collection of technological, semiotic and cultural tools which enable and constrain people’s ability to engage in different kinds of social actions, enact different kinds of social identities and form different kinds of social relationships. A major focus of the volume is on the way technological tools like telephones, broadcast media, digital technologies are changing the way people communicate with spoken language. The book is suitable for use as a textbook in advanced courses in discourse analysis and language in social interaction, and will also be of interest to scholars in a variety of fields including linguistics, sociology, media studies and anthropology.

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.

The Discourse of Online Consumer Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.