Camilla Vásquez - Böcker

This collection explores the rise of feedback as a discursive practice in everyday life, examining diverse genres and sociocultural contexts.The volume puts a focus on the “how” of feedback in a range of contexts and communicative settings. Genres examined include performance reviews and online consumer evaluations on such networked spaces as YouTube, Twitter, MOOCs, TripAdvisor, and Meituan, as well as other corporate contexts. Chapters also emphasize cross-cultural and cross-linguistic perspectives by highlighting data from seven different languages. The range of settings, languages, and formats allows for engagement in key questions around feedback as a sociocultural activity with ideological dimensions, such as the construction of authority in feedback, linguistic and cultural differences, and the role of social and economic factors.This book will be of particular interest to students and scholars in discourse analysis, professional communication, pragmatics, sociolinguistics, and digital media.

Language, Creativity and Humour Online offers new insights into the creative linguistic practices found in diverse digital contexts, such as social media platforms. It introduces new digital genres and contexts, expanding existing research on computer mediated communication (CMC) and covering key concepts in research on linguistic creativity. The book presents original linguistic analyses of a variety of digital genres, including:• Novelty Twitter accounts and political humour• Tumblr Chats• Amazon review parodies. This timely book uncovers the linguistic and interactional mechanisms underlying various types of creative, playful, and humorous texts online. It is essential reading for students and researchers working in the areas of language and media, and language and communication.

Language, Creativity and Humour Online offers new insights into the creative linguistic practices found in diverse digital contexts, such as social media platforms. It introduces new digital genres and contexts, expanding existing research on computer mediated communication (CMC) and covering key concepts in research on linguistic creativity. The book presents original linguistic analyses of a variety of digital genres, including:• Novelty Twitter accounts and political humour• Tumblr Chats• Amazon review parodies. This timely book uncovers the linguistic and interactional mechanisms underlying various types of creative, playful, and humorous texts online. It is essential reading for students and researchers working in the areas of language and media, and language and communication.

Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.

Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

The Discourse of Online Consumer Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.