Tony Jappy is Emeritus Professor of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.

Jappy’s [book] ... is easily accessible and indeed a pleasure to read. Through Jappy’s writing, the reader becomes intimately connected with both the theory and the theorist ... Peirce, as well as his work, are enlivened through Jappy’s writing ... Jappy’s writing about Peirce is straightforward and lucid for readers who are unfamiliar with Peirce and/or semiotics more generally, or simply need refreshing in Peircean logic.

• 1. Introduction 2. Signs and Things 3. How Shall a Sign be Called? 4. Peirce 5. Modes of representation 6. Medium Matters 7. The Mute Poem 8. Rhetoric of the Image 9. Conclusion Bibliography Index

Tony Jappy is Emeritus Professor of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.

Jappy’s [book] ... is easily accessible and indeed a pleasure to read. Through Jappy’s writing, the reader becomes intimately connected with both the theory and the theorist ... Peirce, as well as his work, are enlivened through Jappy’s writing ... Jappy’s writing about Peirce is straightforward and lucid for readers who are unfamiliar with Peirce and/or semiotics more generally, or simply need refreshing in Peircean logic.

• 1. Introduction 2. Signs and Things 3. How Shall a Sign be Called? 4. Peirce 5. Modes of representation 6. Medium Matters 7. The Mute Poem 8. Rhetoric of the Image 9. Conclusion Bibliography Index

Tony Jappy is Emeritus Professor of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.

Jappy’s [book] ... is easily accessible and indeed a pleasure to read. Through Jappy’s writing, the reader becomes intimately connected with both the theory and the theorist ... Peirce, as well as his work, are enlivened through Jappy’s writing ... Jappy’s writing about Peirce is straightforward and lucid for readers who are unfamiliar with Peirce and/or semiotics more generally, or simply need refreshing in Peircean logic.

• 1. Introduction 2. Signs and Things 3. How Shall a Sign be Called? 4. Peirce 5. Modes of representation 6. Medium Matters 7. The Mute Poem 8. Rhetoric of the Image 9. Conclusion Bibliography Index