Tony Veale lectures in Computer Science atmUniversity College Dublin, Ireland, and is a visiting professor in the Web Science and Technology division of KAIST, the Korean Advanced Institute of Science and Technology, South Korea.

Exploding the Creativity Myth is an exceptionally lively, readable, and empirically well-founded study of the processes of human linguistic and conceptual creativity. Veale has grasped the essentially analogical nature of creative thought, and shows us how it works and why it is necessary for successful communication. I have rarely enjoyed reading an academic book so much. -- Professor Patrick Hanks, Bristol Centre for Linguistics, University of the West of England, UK; and Research Institute of Information and Language Processing, University of Wolverhampton, UK We have long lacked a clear guide to how we use language creatively. Computer scientist Tony Veale steps into this gap with admirable brio, presenting his insights in creative patterning with all the humour and panache of a stand-up comedian. -- Charles Forceville, Media Studies, Universiteit van Amsterdam, The Netherlands

• Preface 1. Creation Myths 2. Enigma Variations 3. Shock and Awe 4. Round up Usual Suspects 5. Pimp My Ride 6. Six Ridiculous Things 7. Buy Low Sell HighBibliographyIndex

Tony Veale lectures in Computer Science atmUniversity College Dublin, Ireland, and is a visiting professor in the Web Science and Technology division of KAIST, the Korean Advanced Institute of Science and Technology, South Korea.

Exploding the Creativity Myth is an exceptionally lively, readable, and empirically well-founded study of the processes of human linguistic and conceptual creativity. Veale has grasped the essentially analogical nature of creative thought, and shows us how it works and why it is necessary for successful communication. I have rarely enjoyed reading an academic book so much. -- Professor Patrick Hanks, Bristol Centre for Linguistics, University of the West of England, UK; and Research Institute of Information and Language Processing, University of Wolverhampton, UK We have long lacked a clear guide to how we use language creatively. Computer scientist Tony Veale steps into this gap with admirable brio, presenting his insights in creative patterning with all the humour and panache of a stand-up comedian. -- Charles Forceville, Media Studies, Universiteit van Amsterdam, The Netherlands

• Preface 1. Creation Myths 2. Enigma Variations 3. Shock and Awe 4. Round up Usual Suspects 5. Pimp My Ride 6. Six Ridiculous Things 7. Buy Low Sell HighBibliographyIndex

Tony Veale lectures in Computer Science atmUniversity College Dublin, Ireland, and is a visiting professor in the Web Science and Technology division of KAIST, the Korean Advanced Institute of Science and Technology, South Korea.

Exploding the Creativity Myth is an exceptionally lively, readable, and empirically well-founded study of the processes of human linguistic and conceptual creativity. Veale has grasped the essentially analogical nature of creative thought, and shows us how it works and why it is necessary for successful communication. I have rarely enjoyed reading an academic book so much. -- Professor Patrick Hanks, Bristol Centre for Linguistics, University of the West of England, UK; and Research Institute of Information and Language Processing, University of Wolverhampton, UK We have long lacked a clear guide to how we use language creatively. Computer scientist Tony Veale steps into this gap with admirable brio, presenting his insights in creative patterning with all the humour and panache of a stand-up comedian. -- Charles Forceville, Media Studies, Universiteit van Amsterdam, The Netherlands

• Preface 1. Creation Myths 2. Enigma Variations 3. Shock and Awe 4. Round up Usual Suspects 5. Pimp My Ride 6. Six Ridiculous Things 7. Buy Low Sell HighBibliographyIndex