Tony Veale - Böcker

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity?Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.

The literary imagination may take flight on the wings of metaphor, but hard-headed scientists are just as likely as doe-eyed poets to reach for a metaphor when the descriptive need arises.

Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the topic of a great many case-studies, the field of creativity research is still very much an open one. Creativity remains a field where absolute definitions hold very little water, and where true insight can only emerge when we properly appreciate - from a nuanced, multi-disciplinary perspective - the crucial distinction between the producer's perspective and the consumer's perspective. Theories that afford us a critical appreciation of a creative work do not similarly afford a explanatory insight into the origins and development of the work. As researchers, we must approach creativity both as producers - to consider the vast search-spaces that a producer encounters, and to appreciate the need for heuristic strategies for negotiating this space - and as consumers, to appreciate the levels of shared knowledge (foreground and background) that is exploited by the producer to achieve a knowingly creative effect in the mind of the consumer. This volume thus brings together both producers and consumers in a cross-disciplinary exploration of this complex, many-faceted phenomenon.

To what extent can Cognitive Linguistics benefit from the systematic study of a creative phenomenon like humor? Although the authors in this volume approach this question from different perspectives, they share the profound belief that humorous data may provide a unique insight into the complex interplay of quantitative and qualitative aspects of meaning construction.

To what extent can Cognitive Linguistics benefit from the systematic study of a creative phenomenon like humor? Although the authors in this volume approach this question from different perspectives, they share the profound belief that humorous data may provide a unique insight into the complex interplay of quantitative and qualitative aspects of meaning construction.