Charles Forceville – författare
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9 produkter
Visual and Multimodal Communication
Applying the Relevance Principle
Inbunden, 2020
1985 kr
Lägg i varukorg
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal …
Visual and Multimodal Communication
Applying the Relevance Principle
E-bok, 2020
1375 kr
Lägg i varukorg
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal …
Visual and Multimodal Communication
Applying the Relevance Principle
E-bok, 2020
1375 kr
Lägg i varukorg
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal …
Pictorial Metaphor in Advertising
Inbunden, 1995
2510 kr
Lägg i varukorg
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model …
Pictorial Metaphor in Advertising
Häftad, 1998
822 kr
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Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model …
Pictorial Metaphor in Advertising
E-bok, 2002
892 kr
Lägg i varukorg
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model …
Pictorial Metaphor in Advertising
E-bok, 2002
892 kr
Lägg i varukorg
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model …
Creativity and the Agile Mind
A Multi-Disciplinary Study of a Multi-Faceted Phenomenon
Av Tony Veale, Kurt Feyaerts m. fl.
Inbunden, 2013
1844 kr
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Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the topic of a great many case-studies, the field of creativity research is still very much an open one. Creativity remains a field where absolute …
Creativity and the Agile Mind
A Multi-Disciplinary Study of a Multi-Faceted Phenomenon
Av Charles Forceville, Kurt Feyaerts m. fl.
E-bok, 2013
1865 kr
Lägg i varukorg
Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the topic of a great many case-studies, the field of creativity research is still very much an open one. Creativity remains a field where absolute …
