Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm.Marcel Côté, the founder of Secor, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.

• Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES

Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm.Marcel Côté, the founder of Secor, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.

• Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES