Is this the right book for me?Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it.Write the Perfect Business Plan includes:Chapter 1: Why you need a business planChapter 2: Why type of business?Chapter 3: What are you selling?Chapter 4: Who are your customers?Chapter 5: Marketing strategyChapter 6: Managing your businessChapter 7: Operating the businessChapter 8: Explaining the financesChapter 9: Deciding the timetableChapter 10: Writing the planChapter 11: Using the planLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of business planning.Things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.
