Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University of Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Freie Universität Berlin; a Reader and Assistant Professor in qualitative methods and evaluation at the Technical University of Berlin; and Associate Professor and Head of the Department of Medical Sociology at the Hannover Medical School. He has held visiting appointments at the London School of Economics, the Ecole des Hautes Etudes en Sciences Sociales in Paris, at Cambridge University (UK), University of Lisbon (Portugal), Institute of Higher Studies in Vienna, in Italy and Sweden, and at the School of Psychology at Massey University, Auckland (New Zealand). His main research interests are qualitative methods, social representations in the fields of individual and public health, chronical illness and vulnerability in fields like youth homelessness, peer relations or migration, and technological change in everyday life. He is the author of Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project (4th edn, London: Sage: 2025) and editor of A Companion to Qualitative Research (London: Sage, 2004) and The Psychology of the Social (Cambridge: Cambridge University Press, 1998). As his most recent publications, he has written Designing Qualitative Research (2nd edn, London: Sage, 2018), Doing Grounded Theory (London: Sage, 2018), Doing Triangulation and Mixed Methods (London: Sage, 2018), and Managing Quality in Qualitative Research (2nd edn, London: Sage, 2018) and Doing Interview Research – The Essential How To Guide (London: Sage, 2022). He edited The SAGE Handbook of Qualitative Data Analysis (London: Sage, 2014), The SAGE Qualitative Research Kit (2nd edn, London: Sage, 2018), The SAGE Handbook of Qualitative Data Collection (London: Sage, 2018) and The SAGE Handbook of Qualitative Research Design (London: Sage, 2022) and The SAGE Handbook of Qualitative Research Quality (London: Sage, 2025).

Uwe Flick’s handbook of qualitative data analysis is an illuminating new resource for qualitative and mixed methods scholars. What these authors do in exploring how we think when we do analysis will be invaluable for practicing researchers, novices and experienced hands alike. These essays will also provoke further investigation, discussion, and theorizing about what was once the most neglected area of qualitative research practice. The handbook represents the breadth and depth of what we do when we make sense of information we have gathered about our world. It is an exciting contribution to the methodological literature, and I congratulate Dr. Flick and his colleagues for their achievement here.

• PART ONE: MAPPING THE FIELDMapping the Field - Uwe Flick PART TWO: CONCEPTS, CONTEXTS, BASICS - Uwe Flick Notes Toward a Theory of Qualitative Data Analysis - Joseph A Maxwell and Margaret ChmielAnalytic Inspiration in Ethnographic Fieldwork - Jaber F Gubrium and Jim A HolsteinSampling Strategies in Qualitative Research - Tim RapleyTranscription as a Crucial Step of Data Analysis - Sabine Kowal and Daniel C O′ConnellCollaborative Analysis of Qualitative Data - Flora Cornish, Alex Gillespie and Tania Zittoun Qualitative Comparative Practices: Dimensions, Cases, and Strategies - Monika Palmberger and Andre Gingrich Reflexivity and the Practice of Qualitative Research - Tim May and Beth PerryInduction, Deduction, Abduction - Jo ReichertzInterpretation and Analysis - Carla WilligPART THREE: ANALYTIC STRATEGIESGrounded Theory and Theoretical Coding - Robert Thornberg and Kathy CharmazQualitative Content Analysis - Margit SchreierPhenomenology as a Research Method - Thomas S EberleNarrative Analysis: The Constructionist Approach - Cigdem Esin, Mastoureh Fathi and Corinne SquireDocumentary Method - Ralf BohnsackHermeneutics and Objective Hermeneutics - Andreas WernetCultural Studies - Rainer WinterNetnographic Analysis: Understanding Culture through Social Media Data - Robert V Kozinets Pierre-Yann Dolbec and Amanda EarleyUsing software in Qualitative Analysis - Graham R GibbsPART FOUR: TYPES OF DATA AND THEIR ANALYSISAnalyzing Interviews - Kathryn RoulstonAnalyzing Focus Groups - Rosaline S BarbourConversations and Conversation Analysis - Merran ToerienDiscourses and Discourse Analysis - Carla Willig Analyzing Observations - Amir B MarvastiAnalyzing Documents - Amanda CoffeyAnalyzing News Media - Darrin Hodgetts and Kerry ChamberlainAnalyzing Images - Marcus BanksAnalysis of Film - Lothar MikosAnalyzing Sounds - Christoph MaederVideo Analysis and Videography - Hubert Knoblauch, René Tuma and Bernt Schnettler Analyzing Virtual Data - Winfried Marotzki, Jens Holze and Dan VerständigPART FIVE: USING AND ASSESSING QUALITATIVE DATA ANALYSISReanalysis of Qualitative Data - David Wästerfors, Malin Åkerström and Katarina JacobssonQualitative Meta-analysis - Ladislav TimulakQuality of Data Analysis - Rosaline S BarbourEthical Use of Qualitative Data and Findings - Donna M MertensAnalytic Integration in Qualitative-Driven (QUAL) Mixed- and Multiple-Method Designs - Janice M Morse and Lory J MaddoxGeneralization in and from Qualitative Analysis - Joseph Maxwell and Margaret ChmielTheorization from Data - Udo KelleWriting and/as Analysis or Performing the World - Norman K DenzinImplementation: Putting Analyses into Practice - Michael Murray

Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University of Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Freie Universität Berlin; a Reader and Assistant Professor in qualitative methods and evaluation at the Technical University of Berlin; and Associate Professor and Head of the Department of Medical Sociology at the Hannover Medical School. He has held visiting appointments at the London School of Economics, the Ecole des Hautes Etudes en Sciences Sociales in Paris, at Cambridge University (UK), University of Lisbon (Portugal), Institute of Higher Studies in Vienna, in Italy and Sweden, and at the School of Psychology at Massey University, Auckland (New Zealand). His main research interests are qualitative methods, social representations in the fields of individual and public health, chronical illness and vulnerability in fields like youth homelessness, peer relations or migration, and technological change in everyday life. He is the author of Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project (4th edn, London: Sage: 2025) and editor of A Companion to Qualitative Research (London: Sage, 2004) and The Psychology of the Social (Cambridge: Cambridge University Press, 1998). As his most recent publications, he has written Designing Qualitative Research (2nd edn, London: Sage, 2018), Doing Grounded Theory (London: Sage, 2018), Doing Triangulation and Mixed Methods (London: Sage, 2018), and Managing Quality in Qualitative Research (2nd edn, London: Sage, 2018) and Doing Interview Research – The Essential How To Guide (London: Sage, 2022). He edited The SAGE Handbook of Qualitative Data Analysis (London: Sage, 2014), The SAGE Qualitative Research Kit (2nd edn, London: Sage, 2018), The SAGE Handbook of Qualitative Data Collection (London: Sage, 2018) and The SAGE Handbook of Qualitative Research Design (London: Sage, 2022) and The SAGE Handbook of Qualitative Research Quality (London: Sage, 2025).

Uwe Flick’s handbook of qualitative data analysis is an illuminating new resource for qualitative and mixed methods scholars. What these authors do in exploring how we think when we do analysis will be invaluable for practicing researchers, novices and experienced hands alike. These essays will also provoke further investigation, discussion, and theorizing about what was once the most neglected area of qualitative research practice. The handbook represents the breadth and depth of what we do when we make sense of information we have gathered about our world. It is an exciting contribution to the methodological literature, and I congratulate Dr. Flick and his colleagues for their achievement here.

• PART ONE: MAPPING THE FIELDMapping the Field - Uwe Flick PART TWO: CONCEPTS, CONTEXTS, BASICS - Uwe Flick Notes Toward a Theory of Qualitative Data Analysis - Joseph A Maxwell and Margaret ChmielAnalytic Inspiration in Ethnographic Fieldwork - Jaber F Gubrium and Jim A HolsteinSampling Strategies in Qualitative Research - Tim RapleyTranscription as a Crucial Step of Data Analysis - Sabine Kowal and Daniel C O′ConnellCollaborative Analysis of Qualitative Data - Flora Cornish, Alex Gillespie and Tania Zittoun Qualitative Comparative Practices: Dimensions, Cases, and Strategies - Monika Palmberger and Andre Gingrich Reflexivity and the Practice of Qualitative Research - Tim May and Beth PerryInduction, Deduction, Abduction - Jo ReichertzInterpretation and Analysis - Carla WilligPART THREE: ANALYTIC STRATEGIESGrounded Theory and Theoretical Coding - Robert Thornberg and Kathy CharmazQualitative Content Analysis - Margit SchreierPhenomenology as a Research Method - Thomas S EberleNarrative Analysis: The Constructionist Approach - Cigdem Esin, Mastoureh Fathi and Corinne SquireDocumentary Method - Ralf BohnsackHermeneutics and Objective Hermeneutics - Andreas WernetCultural Studies - Rainer WinterNetnographic Analysis: Understanding Culture through Social Media Data - Robert V Kozinets Pierre-Yann Dolbec and Amanda EarleyUsing software in Qualitative Analysis - Graham R GibbsPART FOUR: TYPES OF DATA AND THEIR ANALYSISAnalyzing Interviews - Kathryn RoulstonAnalyzing Focus Groups - Rosaline S BarbourConversations and Conversation Analysis - Merran ToerienDiscourses and Discourse Analysis - Carla Willig Analyzing Observations - Amir B MarvastiAnalyzing Documents - Amanda CoffeyAnalyzing News Media - Darrin Hodgetts and Kerry ChamberlainAnalyzing Images - Marcus BanksAnalysis of Film - Lothar MikosAnalyzing Sounds - Christoph MaederVideo Analysis and Videography - Hubert Knoblauch, René Tuma and Bernt Schnettler Analyzing Virtual Data - Winfried Marotzki, Jens Holze and Dan VerständigPART FIVE: USING AND ASSESSING QUALITATIVE DATA ANALYSISReanalysis of Qualitative Data - David Wästerfors, Malin Åkerström and Katarina JacobssonQualitative Meta-analysis - Ladislav TimulakQuality of Data Analysis - Rosaline S BarbourEthical Use of Qualitative Data and Findings - Donna M MertensAnalytic Integration in Qualitative-Driven (QUAL) Mixed- and Multiple-Method Designs - Janice M Morse and Lory J MaddoxGeneralization in and from Qualitative Analysis - Joseph Maxwell and Margaret ChmielTheorization from Data - Udo KelleWriting and/as Analysis or Performing the World - Norman K DenzinImplementation: Putting Analyses into Practice - Michael Murray

Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University of Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Freie Universität Berlin; a Reader and Assistant Professor in qualitative methods and evaluation at the Technical University of Berlin; and Associate Professor and Head of the Department of Medical Sociology at the Hannover Medical School. He has held visiting appointments at the London School of Economics, the Ecole des Hautes Etudes en Sciences Sociales in Paris, at Cambridge University (UK), University of Lisbon (Portugal), Institute of Higher Studies in Vienna, in Italy and Sweden, and at the School of Psychology at Massey University, Auckland (New Zealand). His main research interests are qualitative methods, social representations in the fields of individual and public health, chronical illness and vulnerability in fields like youth homelessness, peer relations or migration, and technological change in everyday life. He is the author of Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project (4th edn, London: Sage: 2025) and editor of A Companion to Qualitative Research (London: Sage, 2004) and The Psychology of the Social (Cambridge: Cambridge University Press, 1998). As his most recent publications, he has written Designing Qualitative Research (2nd edn, London: Sage, 2018), Doing Grounded Theory (London: Sage, 2018), Doing Triangulation and Mixed Methods (London: Sage, 2018), and Managing Quality in Qualitative Research (2nd edn, London: Sage, 2018) and Doing Interview Research – The Essential How To Guide (London: Sage, 2022). He edited The SAGE Handbook of Qualitative Data Analysis (London: Sage, 2014), The SAGE Qualitative Research Kit (2nd edn, London: Sage, 2018), The SAGE Handbook of Qualitative Data Collection (London: Sage, 2018) and The SAGE Handbook of Qualitative Research Design (London: Sage, 2022) and The SAGE Handbook of Qualitative Research Quality (London: Sage, 2025).

Uwe Flick’s handbook of qualitative data analysis is an illuminating new resource for qualitative and mixed methods scholars. What these authors do in exploring how we think when we do analysis will be invaluable for practicing researchers, novices and experienced hands alike. These essays will also provoke further investigation, discussion, and theorizing about what was once the most neglected area of qualitative research practice. The handbook represents the breadth and depth of what we do when we make sense of information we have gathered about our world. It is an exciting contribution to the methodological literature, and I congratulate Dr. Flick and his colleagues for their achievement here.

• PART ONE: MAPPING THE FIELDMapping the Field - Uwe Flick PART TWO: CONCEPTS, CONTEXTS, BASICS - Uwe Flick Notes Toward a Theory of Qualitative Data Analysis - Joseph A Maxwell and Margaret ChmielAnalytic Inspiration in Ethnographic Fieldwork - Jaber F Gubrium and Jim A HolsteinSampling Strategies in Qualitative Research - Tim RapleyTranscription as a Crucial Step of Data Analysis - Sabine Kowal and Daniel C O′ConnellCollaborative Analysis of Qualitative Data - Flora Cornish, Alex Gillespie and Tania Zittoun Qualitative Comparative Practices: Dimensions, Cases, and Strategies - Monika Palmberger and Andre Gingrich Reflexivity and the Practice of Qualitative Research - Tim May and Beth PerryInduction, Deduction, Abduction - Jo ReichertzInterpretation and Analysis - Carla WilligPART THREE: ANALYTIC STRATEGIESGrounded Theory and Theoretical Coding - Robert Thornberg and Kathy CharmazQualitative Content Analysis - Margit SchreierPhenomenology as a Research Method - Thomas S EberleNarrative Analysis: The Constructionist Approach - Cigdem Esin, Mastoureh Fathi and Corinne SquireDocumentary Method - Ralf BohnsackHermeneutics and Objective Hermeneutics - Andreas WernetCultural Studies - Rainer WinterNetnographic Analysis: Understanding Culture through Social Media Data - Robert V Kozinets Pierre-Yann Dolbec and Amanda EarleyUsing software in Qualitative Analysis - Graham R GibbsPART FOUR: TYPES OF DATA AND THEIR ANALYSISAnalyzing Interviews - Kathryn RoulstonAnalyzing Focus Groups - Rosaline S BarbourConversations and Conversation Analysis - Merran ToerienDiscourses and Discourse Analysis - Carla Willig Analyzing Observations - Amir B MarvastiAnalyzing Documents - Amanda CoffeyAnalyzing News Media - Darrin Hodgetts and Kerry ChamberlainAnalyzing Images - Marcus BanksAnalysis of Film - Lothar MikosAnalyzing Sounds - Christoph MaederVideo Analysis and Videography - Hubert Knoblauch, René Tuma and Bernt Schnettler Analyzing Virtual Data - Winfried Marotzki, Jens Holze and Dan VerständigPART FIVE: USING AND ASSESSING QUALITATIVE DATA ANALYSISReanalysis of Qualitative Data - David Wästerfors, Malin Åkerström and Katarina JacobssonQualitative Meta-analysis - Ladislav TimulakQuality of Data Analysis - Rosaline S BarbourEthical Use of Qualitative Data and Findings - Donna M MertensAnalytic Integration in Qualitative-Driven (QUAL) Mixed- and Multiple-Method Designs - Janice M Morse and Lory J MaddoxGeneralization in and from Qualitative Analysis - Joseph Maxwell and Margaret ChmielTheorization from Data - Udo KelleWriting and/as Analysis or Performing the World - Norman K DenzinImplementation: Putting Analyses into Practice - Michael Murray