Qualitative Methods in Business Research

Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).

Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.

• PART 1: THE BUSINESS OF QUALITATIVE RESEARCHChapter 1: IntroductionChapter 2: Research PhilosophyChapter 3: Research Design and ProcessChapter 4: Research Questions and Literature ReviewChapter 5: Access and RelationshipsChapter 6: Ethics in ResearchPART 2: WORKING WITH QUALITATIVE DATAChapter 7: Introduction to Qualitative DataChapter 8: Interviews and ObservationsChapter 9: Digital DataChapter 10: Qualitative Content AnalysisPART 3: QUALITATIVE RESEARCH APPROACHESChapter 11: Case Study ResearchChapter 12: Ethnographic ResearchChapter 13: Action ResearchChapter 14: Focus Group ResearchChapter 15: Grounded Theory ResearchChapter 16: Narrative ResearchChapter 17: Discourse Theoretical ResearchChapter 18: Critical ResearchChapter 19: Feminist ResearchChapter 20: Visual ResearchPART 4: WRITING, EVALUATING AND PUBLISHINGChapter 21: Writing ProcessChapter 22: EvaluationChapter 23: PublishingChapter 24: Breaking the Boundaries