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• Introduction to Master Works In Strategic CommunicationVOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTIONDefining Strategic Communication - Kirk Hallahan et al.Towards a Postmodern Research Agenda for Public Relations - Derina HoltzhausenStrategic Communication and the Public Sphere from a European Perspective - Günter Bentele and Howard NothhaftStrategic Communication: An Institutional Perspective - Swaran SandhuStrategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar ZerfassBridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thøger Christensen and Joep CornelissenReviewing Public Relations Research and Scholarship in the 21st Century - Anne GregoryHow Public Relations Works: Theoretical Roots and Public Relations Perspectives - ∅yvind Ihlen and Betteke van RulerContribution of Public Relations to Organizational Strategy Formulation - Benita SteynUnderstanding Strategy in Communication Management - Juliana Raupp and Olaf HoffjannIdentity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John BalmerPublic Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy CoombsRefurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de BussyDefining Corporate Communication - Joep CornelissenReputation, Communication, and the Corporate Brand - Peggy Simcic BrønnStrategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.Defining the “Object” of Public Relations Research: A New Starting Place - Lee EdwardsPublic Relations in a Postmodern World - Gary RadfordThe Stockholm Accords - Global Alliance for Public Relations and Communication ManagementThe Melbourne Mandate - Global Alliance for Public Relations and Communication ManagementVOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONSSome Dare Call It Power - Cynthia Hardy and Stewart CleggApplying Sociology to Public Relations: A Commentary - Günter Bentele and Stefan WehmeierA Public Relations Identity for the 2010s - ∅yvind Ihlen and Piet VerhoevenEpistemological Modesty: Critical Reflections on Public Relations Thought - Robert BrownTowards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita VosThe Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike ZundelReflective Management: Seeing the Organization as if from Outside - Susanne HolmströmImplications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla MurphyStrategy Making and Planning in the Communications Context - Danny MossReframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea BourneStakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa KellyBuilding Social Capital through Rhetoric and Public Relations - Maureen TaylorIs the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael PalencharCommunication Dimensions of the UK Foot and Mouth Disease Crisis - Anne GregoryIntersectionality and Publics: How Exploring Publics’ Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua JiangTowards a Dialogic Theory of Public Relations - Michael Kent and Maureen TaylorA Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers HonRhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni JohansenThe Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen BeckExtract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page SocietyExtract from The Authentic Enterprise - Arthur W. Page SocietyVOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVESOrganization as Communication: A Luhmannian Perspective - Dennis SchoenbornProblem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James GrunigA Process Model of Internal and External Legitimacy - Israel Drori and Benson HonigToward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna WoodPrioritizing Stakeholders for Public Relations - Brad RawlinsStandardization in Public Relations Measurement and Evaluation - David Michaelson and Don StacksHow Institutions Communicate; or How Does Communication Institutionalize - Cynthia HardyExternal Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert HeathThe Transformational Potential of Public Policy Discourse - Judy Motion and Shirley LeitchHow Moral Arguments Influence Economic Decisions and Organizational Legitimacy – The Case of Offshoring Production - Martin SchroderCommunicative Leadership - Sven HamreforsAuthenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee EdwardsAn Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne CarterIntegrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony JaquesInvestigating the Convergent Validity of Organizational Trust - Vinita AgarwalAuthenticity in Management Metaconversations - Simon TorpSocially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas BrodyStakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa KellyInvolving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne GregoryPublic Relations as Dialogic Expertise? - Magda PieczkaVOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETALHorizons in Strategic Communication: Theorising a Paradigm Shift - James MahoneyPublic Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan WehmeierPublic Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni JohansenHow Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John LammersHelp or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen MishraPublic Relations and “Its” Media: Exploring the Role of Trade Media in the Enactment of Public Relations’ Professional Project - Lee Edwards and Magda PieczkaCommunity Engagement and Risk Management - Katherine McComasCritiquing Community Engagement - Sarah DempseyEngaging Communities: Ostrom’s Economic Commons, Social Capital and Public Relations - Paul WillisInstitutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin JohanssonThe Evolution of the Employee Engagement Concept: Communication Implications - Mary WelchCommentary: New Technologies, Public Relations, and Democracy - Ray HiebertThe Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne JohansenThe Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar ZerfassDirections in Social Media for Professionals and Scholars - Michael KentCorporate Reputation and the Discipline of Corporate Communication - Peggy Simcic BrønnDoes Public Relations Scholarship Have a Place in Race? - Damion WaymerGlobalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan DuttaDivided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff“If It’s a Woman’s Issue, I Pay Attention to It”; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie TindallStrategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.Toward a Crisis Pre-Emptive Image Management Model - Augustine Pang