Shuichi Fukuda received his doctoral degree in Mechanical Engineering from the University of Tokyo. After working in the Department of Precision Machinery, University of Tokyo, he moved to Welding Research Institute, Osaka University. Later he worked concurrently as Associate Professor at the Institute of Industrial Science, University of Tokyo. He became Full Professor of Systems and Management Engineering at Tokyo Metropolitan Institute of Technology (TMIT) and was also Visiting Professor at West Virginia University, Stanford University, Osaka University. Since his retirement from TMIT, he has been working as Consulting Professor as Stanford and Visiting Professor, Cranfield University. Concurrently, He has been concurrently Visiting Professor at the Open University of Japan until 2012. He recently was appointed to Advisor, Systems Design and Management, Keio University in addition to his current positions at Stanford and Cranfield.

• 1.Emotion and Satisficing Engineering.- 2.Emotion and Innovation.- 3.Touch Feelings and Sensor for Measuring the Touch Feeling.- 4.Eliciting, Measuring and Predicting Affect via Physiological Measures for Emotional Design.- 5.Sensory Stimulation of Designers.- 6.FuzEmotion – A Backward Kansei Engineering Tool for Assessing and Confirming Gender Inclinationof Modern Cellular Phones.- 7.Proemotion: A Tool to Tell Mobile Phone’s Gender.- 8.Kansei Engineering : Methodology to the Project Oriented for the Customer.- 9.Kansei Engineering: Types of This Methodology.- 10.Interaction between Emotions and Mental Models in Engineering and Design Activities.- 11.Emotional Quality Inspection for Revealing Product Quality.- 12.Design Impression Analysis Based on Positioning and Coloring of Design Elements.- 13.Robust Design of Emotion for PET Bottle Shape Using Taguchi Method.- 14.Multisensory User Experience Design of Consumer Products.

Shuichi Fukuda received his doctoral degree in Mechanical Engineering from the University of Tokyo. After working in the Department of Precision Machinery, University of Tokyo, he moved to Welding Research Institute, Osaka University. Later he worked concurrently as Associate Professor at the Institute of Industrial Science, University of Tokyo. He became Full Professor of Systems and Management Engineering at Tokyo Metropolitan Institute of Technology (TMIT) and was also Visiting Professor at West Virginia University, Stanford University, Osaka University. Since his retirement from TMIT, he has been working as Consulting Professor as Stanford and Visiting Professor, Cranfield University. Concurrently, He has been concurrently Visiting Professor at the Open University of Japan until 2012. He recently was appointed to Advisor, Systems Design and Management, Keio University in addition to his current positions at Stanford and Cranfield.

• 1.Emotion and Satisficing Engineering.- 2.Emotion and Innovation.- 3.Touch Feelings and Sensor for Measuring the Touch Feeling.- 4.Eliciting, Measuring and Predicting Affect via Physiological Measures for Emotional Design.- 5.Sensory Stimulation of Designers.- 6.FuzEmotion – A Backward Kansei Engineering Tool for Assessing and Confirming Gender Inclinationof Modern Cellular Phones.- 7.Proemotion: A Tool to Tell Mobile Phone’s Gender.- 8.Kansei Engineering : Methodology to the Project Oriented for the Customer.- 9.Kansei Engineering: Types of This Methodology.- 10.Interaction between Emotions and Mental Models in Engineering and Design Activities.- 11.Emotional Quality Inspection for Revealing Product Quality.- 12.Design Impression Analysis Based on Positioning and Coloring of Design Elements.- 13.Robust Design of Emotion for PET Bottle Shape Using Taguchi Method.- 14.Multisensory User Experience Design of Consumer Products.