Evaluation Fundamentals

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.

"The text is extremely well organized. . . The concepts are easy to follow and the explanations are excellent."

• 1. What Is Program Evaluation?2. Evaluation Questions and Evidence of Merit3. Evaluation Design: Creating the Structure4. Sampling5. Choosing Appropriate Data Sources6. Evaluation Measures7. Managing Evaluation Data8. Analyzing Evaluation Data9. Evaluation Reports