Bokus
Farrokh Langdana, Peter T. Murphy - International Trade and Global Macropolicy, Inbunden

Inbunden, Engelska, 2013

International Trade and Global Macropolicy

Av Farrokh Langdana, Peter T. Murphy

Del i serien Springer Texts in Business and Economics

1336 kr

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Beskrivning
In the curricula of highly ranked MBA programs, two areas of discussion are conspicuously absent: International Trade, and Global Macroeconomic Policy. In this post-financial crisis environment, as the US and other advanced economies continue to experience sluggish growth, persistently high unemployment, and political agitation for increasingly protectionist policies, discussions pertaining to trade, currencies, and international capital flows are often fraught with emotion, tension, and hysteria. This book cuts through the emotions and superficial “solutions” and provides the reader with a thorough understanding of the hard-hitting theoretical models that drive the global flow of goods, services, and capital in the real world.  A key feature of this volume is the presentation of the theoretical models, and the discussion of their implications in the context of real-world applications. This text is uniquely designed for current and future business leaders who are, or will be, engaged in the global economy. Armed with an understanding of the theoretical underpinnings driving goods, capital and ideas across national boundaries, readers will learn to anticipate the effects of trade and macroeconomic policy changes, and will have the tools to make sound, informed decisions for themselves and their global organizations.
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Langdana is a Springer author and his textbook Macroeconomic Policy has gone through multiple printings and two editions. The sales of the second edition are nearly 700 worldwide after just over a year since its release. Langdana-Murphy are a perfect team for this book and I had the pleasure of meeting them both last week. Langdana is the director of the EMBA program at Rutgers and the volume will be based on a constantly-updated course that is now in its 20th year at Rutgers Business School. Murphy brings in his industry experience buying and selling companies in China with his experience as an EMBA student at Rutgers. The book will follow a similar format that has been successful for Macroeconomic Policy, focusing on applied topics and containing sample media articles. The calc is based on sales of the 2nd edition of Langdana's previous book and I would like to offer him the same terms. Langdana will use this book in his EMBA course "International Trade and Global Macroeconomic Policy", which he teaches each year in both the US (55 students/yr) and China (40/year) and his MBA course (100 students every other year). Most other MBAs and EMBAs have a Trade or Global Macro component, not necessarily combined, for which the book will also be useful. I have discussed the proposed price of $69.95 with Bill Achauer and he agrees.

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