Casing Persuasive Communication

Häftad, Engelska, 2013

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Beskrivning

Exposes the reader to persuasive communication through different lenses, and highlights the link between theory and practice. These will help the reader better understand the role of dialogic exchanges in the process of persuasion, and to differentiate effective from ineffective strategies.

Produktinformation

Utgivningsdatum:2013-09-16
Mått:184 x 232 x 25 mm
Format:Häftad
Språk:Engelska
Antal sidor:450
Förlag:Kendall/Hunt Publishing Co ,U.S.
ISBN:9781465217530

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap

Innehållsförteckning

PART 1 PERSUASION & INTERPERSONAL COMMUNICATION1 Subtle Patterns of Social Influence in Interpersonal Relationships Tamara D. Afifi and Anne Merrill 2 Advice Response Theory: Understanding Responses to Relationship Advice Erina MacGeorge3 Seeking a Last First Date: Strategic Self-Disclosure and Self-Presentation as Persuasion in Initial Online Dating Interactions Kathryn Greene and Danielle Catona 4 Make Me Laugh, Make Me Listen: Using Humor to Accomplish Interpersonal Influence Rachel L. DiCioccioPART 2 PERSUASION & SMALL GROUPS5 Demanding Leadership of a Collegiate Basketball Team: Courting Goals-Plans-Action (GPA) Theory Paul Kang and David R. Seibold6 The Opinion of One Can Persuade a Group: A Case of Minority Influence Gwen M. Wittenbaum 7 Social Influence in Decision-Making Groups Charles Pavitt8 Footing as Influence Strategies During Small Group Discussion Joseph Bonito PART 3 PERSUASION & ORGANIZATIONS9 Using Inoculation Theory in Public Relations Messages: Preparing the Audience for Arguments to be Made Later Maureen Taylor, Michael L. Kent, and Adam J. Saffer10 Self-Perception Theory: The Case of the Surgeon that Could Theodore A. Avtgis, E. Phillips Polack, and Megan Wise11 The Effectiveness of Upward Dissent: Protection Motivation Theory as an Explanation of One’s Persuasive Strategies During Superior-Subordinate Communication Corey Jay Liberman 12 Board Troubles: When a New CEO and Board Clash Jason S. Wrench and Janice W. AndersonPART 4 PERSUASION & HEALTH COMMUNICATION13 Talking Themselves Into Sobriety: The Persuasive Power of Self-Narratives Linda C. Lederman 14 Religion, Fatalism, and Attribution Theory: Persuading African American Women to Obtain Mammograms Nichole Egbert15 Judicious Use of Persuasive Threat Messages Related to Personal Health: Application of the Extended Parallel Process Model to Contrasting Cases Timothy Edgar and Anna Marie Finley16 Helping Patients Get What They Need: Persuading Health Care Providers of Perceived Threat and Positive Outcome Expectations Maria Brann17 Psychological Reactance Theory and College Student Binge Drinking Prevention: A Case Study of The Other Hangover Campaign Kevin B. WrightPART 5 PERSUASION & NONVERBAL COMMUNICATION18 Beyond Expectations: The Influence of Food Servers’ Nonverbal Behavior in Service Interactions John S. Seiter 19 Verbal and Nonverbal Aggression: It’s Your Words and More that Might Hurt You Andrew S. Rancer and Elizabeth E. Grahame 20 Casing Distractions: Erving Goffman’s Dramaturgical Analysis Mark Hickson, III and Don W. Stacks21 Nonverbal Strategies for Acing the Job Interview Heidi Kevoe-Feldman PART 6 PERSUASION & MEDIATED COMMUNICATION22 Social Influence Online: The Six Principles in Action Rosanna Guadagno23 Risk Assessment and Negative Affect: Examining Compliance Gaining in the Context of Major Crises and Disasters Kenneth A. Lachlan 24 Interpersonal Adaptation Theory: Deceptive Communication in Text Messages Dariela Rodriguez, Norah E. Dunbar, and Nell Ann Cronin PART 7 PERSUASION & POLITICAL COMMUNICATION25 Persuasion and Unpopular Brands: Advocating for a Polarizing Group Sharon Jarvis and Maegan Stephens26 The Long Reach of Electoral Outcomes: How the 2010 Mid-Term Elections Affected Contract Negotiations on a Midwestern College Campus J. Cherie Strachan and Shelly Schaefer Hinck27 Framing and Priming in Presidential Campaign Ads John H. Parmelee