Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."

• Part 1 PreliminariesChapter 1: Introduction to the BookChapter 2: The Rise, Decline, and Return of Mass MediaPart 2 TheoriesChapter 3: Concepts and Models for Mass CommunicationChapter 4: Theories of Media and SocietyChapter 5: Media, Mass Communication, and CultureChapter 6: New Media TheoryPart 3 StructuresChapter 7: Freedom and Accountability of MediaChapter 8: Ownership and Governance of MediaChapter 9: Global Mass CommunicationPart 4 OrganizationsChapter 10: The Media Organization: Pressures and DemandsChapter 11: The Production of Media CulturePart 5 ContentChapter 12: Media Content: Issues, Concepts and Methods of AnalysisChapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and ExperiencePart 7 EffectsChapter 16: Processes and Models of Media EffectsChapter 17: A Canon of Media EffectsPart 8 EpilogueChapter 18: The Future of Media and Mass Communication Theory

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."

• Part 1 PreliminariesChapter 1: Introduction to the BookChapter 2: The Rise, Decline, and Return of Mass MediaPart 2 TheoriesChapter 3: Concepts and Models for Mass CommunicationChapter 4: Theories of Media and SocietyChapter 5: Media, Mass Communication, and CultureChapter 6: New Media TheoryPart 3 StructuresChapter 7: Freedom and Accountability of MediaChapter 8: Ownership and Governance of MediaChapter 9: Global Mass CommunicationPart 4 OrganizationsChapter 10: The Media Organization: Pressures and DemandsChapter 11: The Production of Media CulturePart 5 ContentChapter 12: Media Content: Issues, Concepts and Methods of AnalysisChapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and ExperiencePart 7 EffectsChapter 16: Processes and Models of Media EffectsChapter 17: A Canon of Media EffectsPart 8 EpilogueChapter 18: The Future of Media and Mass Communication Theory

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."

• Part 1 PreliminariesChapter 1: Introduction to the BookChapter 2: The Rise, Decline, and Return of Mass MediaPart 2 TheoriesChapter 3: Concepts and Models for Mass CommunicationChapter 4: Theories of Media and SocietyChapter 5: Media, Mass Communication, and CultureChapter 6: New Media TheoryPart 3 StructuresChapter 7: Freedom and Accountability of MediaChapter 8: Ownership and Governance of MediaChapter 9: Global Mass CommunicationPart 4 OrganizationsChapter 10: The Media Organization: Pressures and DemandsChapter 11: The Production of Media CulturePart 5 ContentChapter 12: Media Content: Issues, Concepts and Methods of AnalysisChapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and ExperiencePart 7 EffectsChapter 16: Processes and Models of Media EffectsChapter 17: A Canon of Media EffectsPart 8 EpilogueChapter 18: The Future of Media and Mass Communication Theory