Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex

Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex

Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex