Vike Martina Plock is Senior Lecturer at the University of Exeter where she teaches courses on Joyce, modernism and the creative industries. She is the author of Joyce, Medicine, and Modernity (2010) and co-editor of the interdisciplinary journal Literature & History.

This insightful, lively and often surprising study reveals the influence that the logic of fashion had on interwar literary culture. Plock skillfully demonstrates that fashion was not a system of dress but a cultural condition: from Edith Wharton seeking a unique 'style' as an antidote to passing trends to Rosamond Lehmann discovering the interdependence of costume and custom.

• Introduction 1Chapter 1 Novelty and the Market: Edith Wharton 37Chapter 2 Conformity and Idiosyncrasy: Jean Rhys 73 Chapter 3 Patterns: Rosamond Lehmann 110 Chapter 4 Ties: Elizabeth Bowen 144Chapter 5 Uniforms and Uniformity: Virginia Woolf 179Envoi 213Notes 220Bibliography

Vike Martina Plock is Senior Lecturer at the University of Exeter where she teaches courses on Joyce, modernism and the creative industries. She is the author of Joyce, Medicine, and Modernity (2010) and co-editor of the interdisciplinary journal Literature & History.

This insightful, lively and often surprising study reveals the influence that the logic of fashion had on interwar literary culture. Plock skillfully demonstrates that fashion was not a system of dress but a cultural condition: from Edith Wharton seeking a unique 'style' as an antidote to passing trends to Rosamond Lehmann discovering the interdependence of costume and custom.

• Introduction 1Chapter 1 Novelty and the Market: Edith Wharton 37Chapter 2 Conformity and Idiosyncrasy: Jean Rhys 73 Chapter 3 Patterns: Rosamond Lehmann 110 Chapter 4 Ties: Elizabeth Bowen 144Chapter 5 Uniforms and Uniformity: Virginia Woolf 179Envoi 213Notes 220Bibliography

Vike Martina Plock is Senior Lecturer at the University of Exeter where she teaches courses on Joyce, modernism and the creative industries. She is the author of Joyce, Medicine, and Modernity (2010) and co-editor of the interdisciplinary journal Literature & History.

This insightful, lively and often surprising study reveals the influence that the logic of fashion had on interwar literary culture. Plock skillfully demonstrates that fashion was not a system of dress but a cultural condition: from Edith Wharton seeking a unique 'style' as an antidote to passing trends to Rosamond Lehmann discovering the interdependence of costume and custom.

• Introduction 1Chapter 1 Novelty and the Market: Edith Wharton 37Chapter 2 Conformity and Idiosyncrasy: Jean Rhys 73 Chapter 3 Patterns: Rosamond Lehmann 110 Chapter 4 Ties: Elizabeth Bowen 144Chapter 5 Uniforms and Uniformity: Virginia Woolf 179Envoi 213Notes 220Bibliography