Marketing Management for School Leaders

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has served as a p-12 teacher and tenured professor. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $70 million in grant awards for schools.Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He is a former due process hearing officer for Pennsylvania for over 580 hearings. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

In historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience. Every school is in competition for students, resources, hearts and minds; complacency guarantees a constant race to simply stay in place. This book gives school leaders a perspective on where Education is today, and how we got here. Most importantly, it provides a field guide to being ahead of the pack, to leading the story, and to creating the future leaders want for their schools.

• IntroductionChapter One: The Value ExchangeChapter Two: Strategic MarketingChapter Three: ProductChapter Four: PlaceChapter Five: PriceChapter Six: PromotionChapter Seven: Social Media MarketingAbout the Authors