Corporate Responsibility

"This is the cutting-edge textbook on a managerial approach to corporate responsibility.  Students and executives will benefit a great deal by studying the cases and best practices that are here. It′s a terrific book."

• PrefaceWhy Corporate Responsibility?What Is This Book About?Why Is Corporate Responsibility So Important Today?AcknowledgmentsAbout the AuthorPart I: What and Why1. An Introduction to Corporate ResponsibilityWhat Is Corporate Responsibility?The 21st Century′s CR SurgeThe Upside of CRResponsibility Inside and Out: Employee Involvement In CRBuilding a Values-Based CultureThe Evolution of CRHow to Think About CR: Frameworks and ImplementationConclusionNotesStarbucks Coffee Company2. The Business Case for CRWhat Is the "Business Case" for Corporate Responsibility?Perceived Barriers to Corporate ResponsibilityModels Created to Categorize the Benefits of CR InitiativesCreating Value Through Corporate ResponsibilityThe Business Case for SustainabilityStructure of CR FunctionConclusionNotesUnilever’s Sustainable Living Plan: Revolutionizing Sustainability on a Global ScalePart II: Three Components of CR: Environmental, Social, and Governance3. Environmental ResponsibilityThe Evolution of Corporate Environmental ResponsibilityGreenwashing and Sustainability RankingsMeasuring Environmental FriendlinessThe Current State/Heading Toward a Triple WinGrowing Investor InterestHuman Capital and SustainabilityConclusionNotesWal-Mart’s Sustainability Strategy4. The Corporation’s Responsibility to Society: Human Rights and Labor IssuesIntroduction to Socially Responsible Business PracticesSocially Responsible Labor PracticesWorkplace DiscriminationLabor Issues in the Supply ChainThe Scope of Human Rights ResponsibilityConclusionNotesRoyal Dutch/Shell Group: Brent Spar and Nigeria5. The Corporation’s Responsibility to ConsumersThe Food IndustryThe Healthcare and Pharmaceutical IndustriesConclusionNotesCreating Shared Value at McDonald’s6. Responsible Corporate GovernanceThe Board of DirectorsCorporate Governance in CrisisThe 2007 Financial CrisisGovernment Response to Corporate ScandalsThe Evolution of Corporate Governance to Include Corporate Social ResponsibilityConclusionNotesThe New York Stock Exchange and Richard Grasso: Excessive Compensation as a Failure of Corporate GovernancePart III: Corporate Responsibility in Action7. Corporate EthicsDefinition of Corporate EthicsThe Evolution of Corporate EthicsCorporate Ethics in the Modern EraRelationship Between Ethics and Other Areas of CRHow Ethics Informs Business Decision-MakingRole of Ethics in MBA CurriculaEthics as a Creator of Shared ValueConclusionNotesIl Mare’s Oculare8. Corporate PhilanthropyMotivations Behind and Critiques Against CPThe Strategic Approach to CPThe Business Case and Value CreationMeasuring Progress and Improving OutcomesConclusionNotesCorporate Philanthropy at Goldman Sachs: 10,000 Small Businesses9. Communicating Corporate ResponsibilityThe Strategic Importance of Communicating CRThe Current Environment for Promoting Responsible Business PracticesHow to Effectively Communicate Your Company′s CR StrategyThe Connection Between Communicating CR and Corporate ReputationCR ReportingCommunicating CR in a Digital WorldConclusionNotesFIJI Water: Going Green or Greenwashing?10. Implementing a CR StrategyCurrent Approaches to CR ImplementationOur ApproachHow CR Strategy Relates to ImplementationWhere Do CSR Strategies Usually Come From?How Do You Select and Refine Your CSR Focus?How Should a Corporation Evaluate CR Strategies/Opportunities?Driving Internal ChangeEstablishing a Change Movement OrganizationGaining Support of the Top Management TeamEstablishing Organizational MomentumReinforcing Through IncentivesPartnering with External PartiesMeasuring and ReactingSocial SustainabilityConclusionNotesThe Timberland Company: Managing a Socially Responsible Supply ChainIndex