Customer Trap

How to Avoid the Biggest Mistake in Business

Häftad, Engelska, 2015

406 kr

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Beskrivning

The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

Produktinformation

Utgivningsdatum:2015-03-28
Mått:155 x 235 x 18 mm
Vikt:294 g
Format:Häftad
Språk:Engelska
Antal sidor:164
Upplaga:2
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9781484203866

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Mer om författaren

Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and associate professor of international business at the University of Akron, Ohio. He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC. A million-mile flier, he has traveled to and conducted business in more than 120 countries on all seven continents.

Innehållsförteckning

Chapter 1. The Biggest Business Mistake Chapter 2. The Customer Trap and Brand Destruction Chapter 3. Turning Your Innovations into Commodities Chapter 4. When Sales Channels Get Hijacked Chapter 5. Living the Outsourcing CompulsionChapter 6. The STIHL Story Chapter 7. Innovation's Second Step Chapter 8. Getting the Data and Doing Marketing Right Chapter 9. Going Global and Keeping the Faith Chapter 10. Staying Local and Independent