Andrew R. Thomas – författare

What makes a great boss? Bosses don't become great because of their title, rank, degree of authority, office size, or benefits package. Great bosses aren't even necessarily great managers. Instead, they possess a set of core competencies that set them apart from mere managers. The skill set of great bosses entails five qualities: they do the right thing for the right reason; they never make the same mistake twice; they set their personal expectations higher than those of their bosses; they go to their bosses with action plans, not problems; and they follow up.If a boss has only one of these characteristics, he or she is probably very successful. But application of all five defines what it means to be a great boss, to be successful in good times and bad, through change and adversity, and to be recognized as such by the people you work for—as well as by the people who work for you.

For every business, the choice is stark: Change—or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping, though most of these initiatives will fail. What many companies neglect to recognize is that organizational change needs to come from within, no matter how profound the external forces. Positive change requires change agents throughout the organization—those individuals who can translate the strategic vision of leaders into pragmatic behavior. This book identifies the qualities of great change agents and how these skills can be mastered to serve as a catalyst for change throughout the organization. Illustrating these principles through examples from world-class organizations, Dealy and Thomas highlight the five key qualities of great change agents; they: * challenge the status quo; * stoke the fire of creativity; * embrace the necessity of conflict; * manage risk rather than avoid it; and * develop new change agents. Bringing the process of change out of the realm of the analysts and consultants and to the front lines, the authors show you how to thrive in a world that demands nothing less than continuous change.For every business, the choice is stark: Change—or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping. We don't need research from the Harvard Business School (even though it has been conducted) to tell us that most of these initiatives will fail. The business landscape is littered with the carcasses of giants who were unable to adapt to change—Digital, Prime, Wang, and Polaroid, to name a few. What many companies fail to recognize is that organizational change needs to come from within, no matter how profound the external forces. Positive change requires change agents throughout the organization—those individuals who can translate the strategic vision of leaders into pragmatic behavior. They will be the early adopters of the new values, actions, and skills required by the company.This book identifies the qualities of great change agents and how these skills can be mastered to serve as a catalyst for change throughout the organization. Illustrating these principles through examples from world-class organizations, Dealy and Thomas demonstrate the techniques for acquiring and executing those skills-and how corporate leaders can encourage and reward this behavior, creating a culture of risk-taking, innovation, and a focus on the future. From seasoned executives to entry-level employees, readers will learn that great change agents: * challenge the status quo; * stoke the fire of creativity; * embrace the necessity of conflict; * manage risk rather than avoid it; and * develop new change agents. Bringing the process of change out of the realm of the analysts and consultants and to the front lines, the authors show you how to thrive in a world that demands nothing less than continuous change.

In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.

At its core, accountability is the responsibility to act. It is the commitment to do the right thing and stand by your decisions. Perhaps most importantly, it is a quality that must come from within; dishearteningly, even as legislators, shareholders, customers, and community activists are demanding greater accountability from corporate leaders, too many are waiting for some third party to take action. Whatever the endeavor, it is ultimately the individual who must hold himself to the highest standard first. Those who manage by accountability viscerally know that external rules cannot substitute for character. And they know that accountability is a quality that can be developed, honed through practice, and encouraged in others. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. In their down-to-earth style, the authors identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization.In some cases it may be Congress (e.g., Sarbanes-Oxley legislation), the media, the company's legal or communications department, Wall Street, disgruntled customers, or angry community activists. This is not to say that formal accountability programs are useless; they do play an important role. Nevertheless, it is ultimately the individual who must hold himself to the highest standard first—without waiting to be told, pushed, or prodded.Those who manage by accountability viscerally know that external rules cannot substitute for character. And they also know that accountability can be developed, honed through practice, and encouraged in others. Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, the book provides concrete examples of accountability in action. In their down-to-earth style, Dealy and Thomas identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization.

For every business, the choice is stark: Change—or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping, though most of these initiatives will fail. What many companies neglect to recognize is that organizational change needs to come from within, no matter how profound the external forces. Positive change requires change agents throughout the organization—those individuals who can translate the strategic vision of leaders into pragmatic behavior. This book identifies the qualities of great change agents and how these skills can be mastered to serve as a catalyst for change throughout the organization. Illustrating these principles through examples from world-class organizations, Dealy and Thomas highlight the five key qualities of great change agents; they: * challenge the status quo; * stoke the fire of creativity; * embrace the necessity of conflict; * manage risk rather than avoid it; and * develop new change agents. Bringing the process of change out of the realm of the analysts and consultants and to the front lines, the authors show you how to thrive in a world that demands nothing less than continuous change.For every business, the choice is stark: Change—or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping. We don't need research from the Harvard Business School (even though it has been conducted) to tell us that most of these initiatives will fail. The business landscape is littered with the carcasses of giants who were unable to adapt to change—Digital, Prime, Wang, and Polaroid, to name a few. What many companies fail to recognize is that organizational change needs to come from within, no matter how profound the external forces. Positive change requires change agents throughout the organization—those individuals who can translate the strategic vision of leaders into pragmatic behavior. They will be the early adopters of the new values, actions, and skills required by the company.This book identifies the qualities of great change agents and how these skills can be mastered to serve as a catalyst for change throughout the organization. Illustrating these principles through examples from world-class organizations, Dealy and Thomas demonstrate the techniques for acquiring and executing those skills-and how corporate leaders can encourage and reward this behavior, creating a culture of risk-taking, innovation, and a focus on the future. From seasoned executives to entry-level employees, readers will learn that great change agents: * challenge the status quo; * stoke the fire of creativity; * embrace the necessity of conflict; * manage risk rather than avoid it; and * develop new change agents. Bringing the process of change out of the realm of the analysts and consultants and to the front lines, the authors show you how to thrive in a world that demands nothing less than continuous change.

Soft Landing: Airline Industry Strategy, Service, and Safety covers the immediate past, present, and future of the airline industry and its effects on consumers and the economy.  Aviation receives a disproportionate amount of news coverage in the popular press—not to mention chatter at cocktail parties and workplaces around the world. And why not? Aviation represents a sector of the U.S economy, for example, exceeded in size only by the real estate, healthcare, and automotive industries. Furthermore, hundreds of millions of people fly each year, including 80 million Americans.  So we all have airline stories—experiencing a delay and losing a business deal, spending a night or three in the airport, dealing with ornery airline personnel, losing money on airline stocks, or being involved in a near miss. (Or, as George Carlin more accurately put it, a “near hit.”)  But things might be on the upswing. Knocked to its knees by 9/11 and a decade of falling revenue and rising losses, the industry’s “flying cheap” strategy and organizational efficiencies based partly on outsourcing have appear to have helped passengers and profitability return. As this book explains, we can look forward to better technology and infrastructure, speedier—and easier—travel, more effective and less invasive security measures, and more jobs in the air and on the ground. Turbulence is always a possibility. Rising fuel costs, economic uncertainty, and future terror attacks could cause tumult once again. Plus, airline companies intend to charge us extra for everything from the weight of our own bodies to use of the bathroom. But as the industry has discovered, we’ll put up with that—and more—if we can make it to our destinations with bags intact and a smaller dent in our wallets. Soft Landing will: Sort out the promise and perils facing the airlines Analyze and articulatethe potential impact of changes in the aviation industry on passengers, airports, governments, the global economy, and the airlines themselves Give airline passengers worldwide an idea of what’s ahead when it comes to airline service, security, and technology

Romania stands at the crossroads of Europe, Asia, and the Middle East. Since 1990, when the country experienced the bloodiest revolution of all of the Warsaw Pact members, Romania has gone through withering change. While the formal transition from a totalitarian, communist state was completed in 2007 with Romania’s accession into the European Union, the adaptation of the nation’s people and business climate to a market-based economy is a daily occurrence.In the 2000’s, in the lead up to EU accession, Romania was one of the largest recipients of Foreign Direct Investment in the world. While multinational corporations poured in hundreds of billions of dollars, there was also a restructuring of the way business was conducted. Western systems of management and organization—foreign to most Romanian academics and business people—almost overnight transformed the way the marketplace was perceived. Romania’s entrepreneurs were quick to adapt to the new ways, leveraging new opportunities in the environment. Fortunes were made. Multinationals also burgeoned in Romania. Companies like Microsoft, General Electric, Timken, Kraft, P&G, Renault and dozens of others successfully took advantage of the possibilities created by a relatively well-educated population that was moving into the middle class.For the most part, however, researchers and scholars were caught off guard by the quickening pace of business change in Romania. Only until very recently has the academic community at large been able to wade through the murkiness and begin to see what the new landscape looks like.It is the purpose of this edited volume, which includes the work of some of Romania’s finest business scholars, to provide even greater clarity to the current and future scene. Moreover, the experience in Romania helps shed light on the dynamics of economic and business transition throughout Eastern Europe, the Middle East, and other emerging regions, withimplications for practice, policymaking, and research.

The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

Romania stands at the crossroads of Europe, Asia, and the Middle East. Since 1990, when the country experienced the bloodiest revolution of all of the Warsaw Pact members, Romania has gone through withering change. While the formal transition from a totalitarian, communist state was completed in 2007 with Romania’s accession into the European Union, the adaptation of the nation’s people and business climate to a market-based economy is a daily occurrence.In the 2000’s, in the lead up to EU accession, Romania was one of the largest recipients of Foreign Direct Investment in the world. While multinational corporations poured in hundreds of billions of dollars, there was also a restructuring of the way business was conducted. Western systems of management and organization—foreign to most Romanian academics and business people—almost overnight transformed the way the marketplace was perceived. Romania’s entrepreneurs were quick to adapt to the new ways, leveraging new opportunities in the environment. Fortunes were made. Multinationals also burgeoned in Romania. Companies like Microsoft, General Electric, Timken, Kraft, P&G, Renault and dozens of others successfully took advantage of the possibilities created by a relatively well-educated population that was moving into the middle class.For the most part, however, researchers and scholars were caught off guard by the quickening pace of business change in Romania. Only until very recently has the academic community at large been able to wade through the murkiness and begin to see what the new landscape looks like.It is the purpose of this edited volume, which includes the work of some of Romania’s finest business scholars, to provide even greater clarity to the current and future scene. Moreover, the experience in Romania helps shed light on the dynamics of economic and business transition throughout Eastern Europe, the Middle East, and other emerging regions, withimplications for practice, policymaking, and research.

Global Supply Chain Security

This volume presents new theoretical insights, practical strategies, and policy initiatives in the rapidly evolving field of global supply chain security. As businesses, governments, and society at large have become increasingly dependent on a global network to provide goods and services, protecting global supply chains has become an issue of vital importance for industries, nations, and regions. The "supply chain" encompasses all the links connecting a manufacturer to end users of its products. Links may take the form of plants, supplier warehouses, vendor facilities, ports or hubs, retail warehouses or facilities, and outbound shipping centers. Links also involve all the ways goods are moved-by truck, ship, airplane, or rail car. A great deal can go wrong in the supply chain due to company or systemic mismanagement and inefficiency, criminal activity, employee or technology errors, or terrorism, to name just a few of the threats. Then there are government regulation, industry or association oversight, and security agencies (both public and private) keeping track. Globalization, stricter security regimes, and increasingly sophisticated criminal activity have made cross-border cargo movements more complex, putting the integrity of end-to-end supply chains at much greater risk. This is why the security of the supply chain has become such an important issue for business people: there is too much at stake to let problems proliferate or stagnate. It has been estimated, for example, that thieves now steal $50 billion in goods each year from various points along the supply chain.Synthesizing the most current research, practical application, and policy, Global Supply Chain Security covers a range of emerging topics—from risk assessment to technology deployment to continuity planning—and will serve as a useful resource for anyone concerned with supply chain security issues, including scholars, students, business executives andpolicymakers.

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved.

In the last few years, several planes have almost gone down because of the aberrant or abusive behavior of one or more individuals. Unfortunately, such outbursts are becoming increasingly common. These dangerous actions -known as air rage - are by far the greatest threat to the safety and security of the 1.5 billion passengers who travel annually by air. Although the number of air-rage cases continues to rise, airlines, airports, and even governmental agencies consistently underreport the scope of the problem, thus exacerbating an already volatile situation.This intensively researched book by an anonymous veteran insider of the airline industry and an experienced investigative journalist provides reliable, detailed research never before reported. The book fully explores the fundamental causes of air rage: alcohol and illegal drug abuse, mental illness, overcrowded airplanes, the economic realities of the airline business, the failure to report air-rage incidents, and the lack of consequences for perpetrators. Each point is illustrated through recounting actual air-rage incidents that the authors have collected from interviews with flight crews and passengers and/or through their Web site at www.AirRage.org.Without being alarmist in tone, this important book will make readers aware of the scope and magnitude of the air-rage problem and what might be done to solve this emerging crisis in the skies.See also Andrew Thomas's Aviation Insecurity: The New Challenges of Air Travel.

The events of September 11 compelled the American public to look at air travel as much more than merely another way of getting from point A to point B. An industry that was previously viewed as a routine component of modern transport is now seen as both a vital national asset and vulnerable security risk. In this probing critique of aviation security since 9/11, Andrew Thomas, a globally recognised aviation security expert, examines the recent overhaul of the national aviation security system.

This book explores the relationship between the Panama Canal and the evolution of the global economy. Then, it explores how the Panamanian people have brought the Panama Canal into the 21st Century, making the nation an ever-bigger player in multi-modal transport and international trade.

This book explores the relationship between the Panama Canal and the evolution of the global economy. Then, it explores how the Panamanian people have brought the Panama Canal into the 21st Century, making the nation an ever-bigger player in multi-modal transport and international trade.

This volume focuses on the spotlight on Romania and Moldova, two distinct nations that share a common language, history and culture. Romania is a NATO member since 2004 and a fully integrated nation into the European Union since 2007, while The Republic of Moldova (a former Soviet republic) is attempting to join both international organizations for security and development reasons.Ever since the Iron Curtain fell on Europe at the end of World War II, the term “Eastern Europe” has been used without much regard for the diversity of the region. Given the geographical proximity, perhaps this is an understandable error. However, moving forward into the twenty-first century, and considering the highly sensitive geopolitical, security and development issues playing out in the region, we believe each nation should be treated with the unique distinction it deserves.Building a mosaic of the most current research, practical application, and policy, the authors, who represent unique, insider perspectives, cover a range of emerging and timely topics from Black Sea security to cultural analyses, organizational development and risk assessment shedding light on social, political and economic challenges of rapid transition in the region, while considering the implications for research, practice and policy in other front-line regions around the world.

This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build better business ethics and corporate social responsibility. The volume aims to reveal that beyond the immediate economic effect, corruption can ruin entire countries by destabilizing key economic and political players, warping their vision for state development.Against the backdrop of global financial and ethical crises, the authors argue that integrity in business is a key component for long-term success. Integrity includes the ability to be consistent with one’s moral values and principles and places society’s wishes at the center of business decision-making. The cornerstone upon which a culture of integrity is built within a certain business is the ethics code. It explicitly states the values and principles to which a company adheres. The continuous promotion, support and communication of the ethics code stipulations provide the basis upon which integrity in business is built.Featuring case studies from countries such as Sweden, Great Britain and France and companies such Starbucks, Nike, PSEG, and Anglo-American PLC, this volume provides a comprehensive study of business integrity and social responsibility that will be of interest to students, scholars, professionals and policy-makers from around the world.

This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies can strengthen their reputation in the market and increase performance by taking leading positions in the realm of business ethics. It presents research from top scholars of Eastern Europe contemplating the future of our global information and knowledge society. How will the economic power nexuses of the world shift in the foreseeable future? Are we becoming so interconnected and at the same time divided that social capital (together with business integrity and customer feedback) may matter more than money and resources? How will education and creativity bridge the shrinking gap between producers and consumers? Such questions and many more are tackled by this brief.In the current global economy, we have never before been more tightly-knit and never before has it been easier to distribute goods as well as ideologies. However, in the global marketplace we areonly as good as our word, or our reputation, proves to be. Integrity studies by Transparency International show a correlation between corruption and national threat and lists corruption among the most harmful factors to impact local and regional economies. Therefore, successful businesses cannot afford to simply remain materially successful; they have to consider their community impact and become moral leaders before they can be world leaders in their respective field.Featuring innovative tools, recommendations, case studies and checklists, this brief will be of interest to students, academics, scholars, practitioners and policymakers alike in the fields of leadership, corporate governance, business ethics and corporate social responsibility.

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas. The papers in this book derive from the 2014 Annual Griffiths School of Management International Conference, organized by Emanuel University of Oradea, Romania, where academics and practitioners interacted and discussed current insights and research in the different dimensions of business ethics and leadership. This resulting book offers empirical and theological research on ethics, business and leadership from a transdisciplinary and knowledge- based context. Since the financial crisis in 2008, the debate on business ethics and leadership has dominated the public sphere at all levels of interest, from grassroots to the elites in educational institutions, governments, businesses and NGOs. Naturally, constructive and transdisciplinary discussions need to take place, with due consideration for the specific context of each situation, so that propositions upon which to build the future can be formulated. These discussions unfold in an ever more intricate world of business, powered by ever more pervasive and intelligent technology and scientific development, all brought together by globalization. In this world, organizations are faced with new and more complex ethical issues in their pursuit to serve clients, gain profits, motivate employees, collaborate with partners and act responsibly towards society and the environment. A wise approach to changing the future is to understand the mistakes of the past, because one must always learn how to overcome past mistakes in order to develop a better future. But a necessary approach to building a better future is looking at the world through a transdisciplinary mindset. This allows us to see the world as a complex whole; it fosters creative interaction between fields of knowledge; it opens doors for knowledge and innovation flows across disciplines; and it allowsthe tackling of complex problems and situations. Given the current context of our world, this is an approach that we ought to pursue.Featuring contributions from academics, researchers, scholars and practitioners from across the globe, this book will be of great interest for students and practitioners in the fields of business, leadership and ethics.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process.At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole.  The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent?  Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private.

This book explores the increased necessity of organizations to encourage human talent in the globalized economy, with particular emphasis on the impact in Eastern Europe. Featuring contributions presented at the 7th Annual Griffiths School of Management International Conference on Business and Ethics (GSMAC) organized by Emanuel University of Oradea, this book presents in-depth analysis of the economic, social and religious implications of the transition from low cost of labor to increased human talent in Eastern Europe and offers multiple theoretical and practical solutions.In 2004, Klaus Schwab, president and founder of the World Economic Forum, stated that the old era of capitalism and socialism is being replaced by a new era of “talentalism”. The true competitive advantage of organizations and nations is increasingly becoming human talent, defined as the ability to “have new ideas that have value”. Nations and organizations are exploring ways to reform theireducation systems and organizational structures in order to train, foster and encourage human talent. In Eastern Europe since the fall of communism in 1989, the competitive advantage of the region has been low cost of labor. However, since the integration within the European Union, millions of Eastern Europeans have left their home countries rendering the “low-wage competitive advantage” almost obsolete. In addition, the migration of able-working individuals has left behind mainly children and pensioners, placing a disproportionately heavy burden upon public and government services. It is within this context that the contents of this book explore the impact of the increased need of high human talent on Eastern European countries.Featuring contributions around topics such as poverty, healthcare management, cross-border cooperation, education systems, and religious influence on economic development, this book will be of interest of scholars, researchers, students and policy-makers interested in the business development and economic growth of Eastern Europe.

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process.At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole.  The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent?  Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private.

This book explores the increased necessity of organizations to encourage human talent in the globalized economy, with particular emphasis on the impact in Eastern Europe. Featuring contributions presented at the 7th Annual Griffiths School of Management International Conference on Business and Ethics (GSMAC) organized by Emanuel University of Oradea, this book presents in-depth analysis of the economic, social and religious implications of the transition from low cost of labor to increased human talent in Eastern Europe and offers multiple theoretical and practical solutions.In 2004, Klaus Schwab, president and founder of the World Economic Forum, stated that the old era of capitalism and socialism is being replaced by a new era of “talentalism”. The true competitive advantage of organizations and nations is increasingly becoming human talent, defined as the ability to “have new ideas that have value”. Nations and organizations are exploring ways to reform theireducation systems and organizational structures in order to train, foster and encourage human talent. In Eastern Europe since the fall of communism in 1989, the competitive advantage of the region has been low cost of labor. However, since the integration within the European Union, millions of Eastern Europeans have left their home countries rendering the “low-wage competitive advantage” almost obsolete. In addition, the migration of able-working individuals has left behind mainly children and pensioners, placing a disproportionately heavy burden upon public and government services. It is within this context that the contents of this book explore the impact of the increased need of high human talent on Eastern European countries.Featuring contributions around topics such as poverty, healthcare management, cross-border cooperation, education systems, and religious influence on economic development, this book will be of interest of scholars, researchers, students and policy-makers interested in the business development and economic growth of Eastern Europe.