Rebecca Baker is a professional speaker and passionate storyteller with over 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. A patent-holder with 20+ years of enterprise software experience, Rebecca is currently Senior Director of User Interaction Design and Research at the Active Network, where she instituted a story-based design approach to feature planning and development. She was formerly UX Design Director and Product Design Manager at CA Technologies. Rebecca received her BS in physics from the University of Houston and her PhD in Information Science from the University of North Texas. As a writer of both fiction and non-fiction, she believes that storytelling should not be relegated to fairy tales, but can work to make information more accessible, understandable, memorable, and actionable in every day work.

• Chapter 1: A New Project.- Chapter 2: The Storyteller.- Chapter 3: The Plan.- Chapter 4: A Visit.- Chapter 5: Field World.- Chapter 6: The Horror Stories.- Chapter 7: The Wreckage.- Chapter 8: The Balance.- Chapter 9: Research Reports.- Chapter 10: Problems.- Chapter 11: Interviews.- Chapter 12: Architecture.- Chapter 13: Problem Solving.- Chapter 14: Revelations.- Chapter 15: MVP.- Chapter 16: The Bid.- Chapter 17: Epilogue: Finding a Happily Ever After.

Rebecca Baker is a professional speaker and passionate storyteller with over 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. A patent-holder with 20+ years of enterprise software experience, Rebecca is currently Senior Director of User Interaction Design and Research at the Active Network, where she instituted a story-based design approach to feature planning and development. She was formerly UX Design Director and Product Design Manager at CA Technologies. Rebecca received her BS in physics from the University of Houston and her PhD in Information Science from the University of North Texas. As a writer of both fiction and non-fiction, she believes that storytelling should not be relegated to fairy tales, but can work to make information more accessible, understandable, memorable, and actionable in every day work.

• Chapter 1: A New Project.- Chapter 2: The Storyteller.- Chapter 3: The Plan.- Chapter 4: A Visit.- Chapter 5: Field World.- Chapter 6: The Horror Stories.- Chapter 7: The Wreckage.- Chapter 8: The Balance.- Chapter 9: Research Reports.- Chapter 10: Problems.- Chapter 11: Interviews.- Chapter 12: Architecture.- Chapter 13: Problem Solving.- Chapter 14: Revelations.- Chapter 15: MVP.- Chapter 16: The Bid.- Chapter 17: Epilogue: Finding a Happily Ever After.

Rebecca Baker is a professional speaker and passionate storyteller with over 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. A patent-holder with 20+ years of enterprise software experience, Rebecca is currently Senior Director of User Interaction Design and Research at the Active Network, where she instituted a story-based design approach to feature planning and development. She was formerly UX Design Director and Product Design Manager at CA Technologies. Rebecca received her BS in physics from the University of Houston and her PhD in Information Science from the University of North Texas. As a writer of both fiction and non-fiction, she believes that storytelling should not be relegated to fairy tales, but can work to make information more accessible, understandable, memorable, and actionable in every day work.

• Chapter 1: A New Project.- Chapter 2: The Storyteller.- Chapter 3: The Plan.- Chapter 4: A Visit.- Chapter 5: Field World.- Chapter 6: The Horror Stories.- Chapter 7: The Wreckage.- Chapter 8: The Balance.- Chapter 9: Research Reports.- Chapter 10: Problems.- Chapter 11: Interviews.- Chapter 12: Architecture.- Chapter 13: Problem Solving.- Chapter 14: Revelations.- Chapter 15: MVP.- Chapter 16: The Bid.- Chapter 17: Epilogue: Finding a Happily Ever After.