Transform with Design

Creating New Innovation Capabilities with Design Thinking

AvJochen Schweitzer,Sihem BenMahmoud-Jouini

Inbunden, Engelska, 2023

352 kr

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Beskrivning

Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes. The practice of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration.Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field.

Produktinformation

Utgivningsdatum:2023-09-15
Mått:164 x 235 x 32 mm
Vikt:540 g
Format:Inbunden
Språk:Engelska
Antal sidor:304
Förlag:University of Toronto Press
ISBN:9781487506094

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Mer om författaren

Jochen Schweitzer is an associate professor of Strategy and Innovation and Director of Entrepreneurship at the University of Technology Sydney Business School. Sihem BenMahmoud-Jouini is an associate professor of Innovation at HEC (Paris) and Director of Masters in Innovation, Entrepreneurship & Design and Executive MBA specialization. Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.

Innehållsförteckning

1. Introduction: Why Implementing Design Thinking Remains a Challenge Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson 2. Reimagining Healthcare: Implementing Design Thinking in a Health Insurance CompanyMatt Templeton, Sebastian Fixson, and Molly Mazzaferro3. Design Thinking Recipe in a Food Company: The Case of DanoneSabine Gourmain, Julie Deschamps, and Sihem BenMahmoud-Jouini4. Keeping the Momentum: The First Decade of Design Thinking at IntuitWendy Castleman5. Design for Joy: How Kaiser Permanente Created a Human-Centered Design MovementChristi Zuber and Lisa Carlgren6. Throwing a Hand Grenade at the Bureaucracy: MindLab and Wicked Problems in GovernmentDavid Dunne7. The Making of a Design-Led Innovation Strategy: How Mirvac Launched the Hatch Program Natalia Nikolova, Jochen Schweitzer, and Christine Gilroy8. From Department to Consultancy: Building Human-Centered Design Capabilities at Swisscom Katja Bürki9. From Underdog to Design-Led Innovation: Scaling Design Thinking at Thales Sihem BenMahmoud-Jouini and Didier Boulet10. An Army of One: How One Person Set Off a Grassroots Movement at the U.S. Department of LaborVirginia Hamilton and Lisa Carlgren11. Veteran-Centered Healthcare: Navigating Change at the U.S. Department of Veterans AffairsAaron Strienstra, Amber Schleuning, Veronica X. Vela, and Jaryn Miller12. Transform with Design in Seven Lessons Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson