Sales is an industry that has evolved from the simple wheel to todays myriad of products or services camouflaged with features, benefits and fluff, led by stellar group of brand name companies. If you are new to sales, frustrated with your current career in sales because of inconsistent numbers or are an old dog that needs a new (proven sales pitch), this really is the only book you will EVER need to unlocking a rewarding career in sales, not just from a production stand point but also by understanding the complete process of the Buying Curve. The book is split into four parts - The Sale, nine steps of the sales process, delivered in an easy to follow and read format. Most importantly what will increase your sales without effort, in fact easier than what you are currently doing. If you are new to the industry it will insure you get off to the right start with a solid and proven way to make you a top sales person no matter what type of industry you are working in. If you are looking to refresh your old style, look no further this book will take you from snail mail to email and social media. The second part - No Sale - takes a light hearted, but real look at the mistakes we make when we are not selling and the impact it has on us (a must read for all). The third section, How do we really fix what went wrong in our sales pitch? The last section, Coming Full Circle relates to what is needed in selling to todays media savvy prospect who know their options, that shop around with a touch of a smart phone or mouse click, and how they become your greatest asset or your downfall.
