Beat the Crisis: 33 Quick Solutions for Your Company

Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestsellers Hidden Champions (1996), Power Pricing (1997), Manage for Profit, Not for Market Share (2006), and Hidden Champions of the 21st Century (2009).

From the reviews:"The 200-page practical advice guidebook … by Professor Hermann Simon is exactly the solution we had been waiting for in the current economic crisis. Definitely worth reading! … It outlines the fast-acting measures you need to help you survive the crisis – without causing lasting damage to your brand or your company." (BRANDNEWS, August, 2009)

• Diagnosing the Crisis.- What Works and What Doesn’t Work Against the Crisis.- Intelligent Cost Cutting.- Quick Solutions for Changing Customer Needs.- Quick Solutions for Sales and the Salesforce.- Quick Solutions for Managing Offers and Prices.- Quick Solutions for Services.- Implementing the Quick Solutions.- Beyond the Crisis.