Alexander V. Laskin is professor of strategic communication at Quinnipiac University.

Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.

• 1. Adoption of Social Media: A Case of Heads of StatesAlexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets PersonalHeather J. Hether3. Voting with Views: The Role of Facebook Live in Puerto Rico’s Gubernatorial ElectionJoe Cruz4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country TogetherKevin Y. Wang5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by AudiencesVilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff6. Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo: A Case Study on the Power of Online ReviewsKaren Freberg and Amanda J. Weed7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for MuseumsAlane Presswood8. Ushahidi: An International Crowdsourcing and Crisis Mapping PlatformKathryn E. Anthony9. Augmenting Baseball: MLB at Bat Use of Augmented RealityRyan Rogers10. A Digital Communication Strategy for Global Domination: The Real Madrid CaseIsmael Lopez Medel and Francisco Cabezuelo-Lorenzo11. Exploring Sana: A Global mHealth InitiativeErin E. Gilles and Swateja Nimkar12. Mobile Communication in the Bateyes of the Dominican RepublicJohn J. Powers13. Transmedia is “New Sexy”: Case Study of the “Sherlock” BBC Series Transmedia ProjectEvgeniya D. Malenova14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?Karen C. Theveny and Joshua D. PhillipsIndexAbout the Contributors

Alexander V. Laskin is professor of strategic communication at Quinnipiac University.

Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.

• 1. Adoption of Social Media: A Case of Heads of StatesAlexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets PersonalHeather J. Hether3. Voting with Views: The Role of Facebook Live in Puerto Rico’s Gubernatorial ElectionJoe Cruz4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country TogetherKevin Y. Wang5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by AudiencesVilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff6. Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo: A Case Study on the Power of Online ReviewsKaren Freberg and Amanda J. Weed7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for MuseumsAlane Presswood8. Ushahidi: An International Crowdsourcing and Crisis Mapping PlatformKathryn E. Anthony9. Augmenting Baseball: MLB at Bat Use of Augmented RealityRyan Rogers10. A Digital Communication Strategy for Global Domination: The Real Madrid CaseIsmael Lopez Medel and Francisco Cabezuelo-Lorenzo11. Exploring Sana: A Global mHealth InitiativeErin E. Gilles and Swateja Nimkar12. Mobile Communication in the Bateyes of the Dominican RepublicJohn J. Powers13. Transmedia is “New Sexy”: Case Study of the “Sherlock” BBC Series Transmedia ProjectEvgeniya D. Malenova14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?Karen C. Theveny and Joshua D. PhillipsIndexAbout the Contributors

Alexander V. Laskin is professor of strategic communication at Quinnipiac University.

Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.

• 1. Adoption of Social Media: A Case of Heads of StatesAlexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets PersonalHeather J. Hether3. Voting with Views: The Role of Facebook Live in Puerto Rico’s Gubernatorial ElectionJoe Cruz4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country TogetherKevin Y. Wang5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by AudiencesVilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff6. Yelp Reviewers Call Fowl for Restaurant’s Menu Switcheroo: A Case Study on the Power of Online ReviewsKaren Freberg and Amanda J. Weed7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for MuseumsAlane Presswood8. Ushahidi: An International Crowdsourcing and Crisis Mapping PlatformKathryn E. Anthony9. Augmenting Baseball: MLB at Bat Use of Augmented RealityRyan Rogers10. A Digital Communication Strategy for Global Domination: The Real Madrid CaseIsmael Lopez Medel and Francisco Cabezuelo-Lorenzo11. Exploring Sana: A Global mHealth InitiativeErin E. Gilles and Swateja Nimkar12. Mobile Communication in the Bateyes of the Dominican RepublicJohn J. Powers13. Transmedia is “New Sexy”: Case Study of the “Sherlock” BBC Series Transmedia ProjectEvgeniya D. Malenova14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?Karen C. Theveny and Joshua D. PhillipsIndexAbout the Contributors