Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London.Chris Rojek is Professor of Sociology at City, University of London.

Select Guide Rating

• Acknowledgements Introduction 1 What is a Lifestyle Guru?2 The Rise of Lifestyle Gurus in the Digital Age3 ‘Be Authentic’: Lifestyle Gurus as Trusted Companions4 ‘Your Person as a Product’: Commodifying Influence5 ‘Don’t Eat That!’: Lifestyle Gurus as Unregulated Advisers6 The Two Cults of Lifestyle Perfectionism7 Living in a Low Trust Society ReferencesIndex

Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London.Chris Rojek is Professor of Sociology at City, University of London.

Select Guide Rating

• Acknowledgements Introduction 1 What is a Lifestyle Guru?2 The Rise of Lifestyle Gurus in the Digital Age3 ‘Be Authentic’: Lifestyle Gurus as Trusted Companions4 ‘Your Person as a Product’: Commodifying Influence5 ‘Don’t Eat That!’: Lifestyle Gurus as Unregulated Advisers6 The Two Cults of Lifestyle Perfectionism7 Living in a Low Trust Society ReferencesIndex

Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London.Chris Rojek is Professor of Sociology at City, University of London.

Select Guide Rating

• Acknowledgements Introduction 1 What is a Lifestyle Guru?2 The Rise of Lifestyle Gurus in the Digital Age3 ‘Be Authentic’: Lifestyle Gurus as Trusted Companions4 ‘Your Person as a Product’: Commodifying Influence5 ‘Don’t Eat That!’: Lifestyle Gurus as Unregulated Advisers6 The Two Cults of Lifestyle Perfectionism7 Living in a Low Trust Society ReferencesIndex