Inbunden, Engelska, 2018
SAGE Handbook of Service-Dominant Logic
Av Stephen L. Vargo, Robert F. Lusch
3556 kr
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Beskrivning
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:Part 1: Introduction and BackgroundPart 2: Value CocreationPart 3: Service ExchangePart 4: Service EcosystemsPart 5: Institutions and Institutional ArrangementsPart 6: Resources and Resource Integration Part 7: Actors and PracticesPart 8: Innovation Part 9: Midrange TheoryPart 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
Produktinformation
- Utgivningsdatum: 2018-11-10
- Mått: 174 x 246 x 48 mm
- Vikt: 1 560 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 800
- Upplaga: 1
- Förlag: SAGE Publications Ltd
- ISBN: 9781526402837
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Recensioner i media
To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward.
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